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4 Marketing Technologies Every Company Needs to Embrace

Valasys

In this era of extreme development and growth, the business industry has transformed into a battleground. With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively.

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Dynamic Web Scraping with Python, Pandas and DuckDB

B2B Marketing Analytics

As #MarketingAnalytics professionals , we constantly juggle data from such tools and sometimes, API connectors just aren’t available ready-made from tools like Fivetran or Airbyte. The Challenge: Scraping a CMS Blog without an API I recently faced this exact dilemma: scraping blog data from our CMS, which lacked an API.

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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools. Are you ready to just let AI loose on your customer targeting and dialogue without significant human intervention? What are they tackling?

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The Ultimate Guide to Website Development (for Marketers)

Hubspot

Learning about web development is kind of like drinking from a fire hose. This guide serves as a slow drip to get you acquainted with and intrigued by the world of web development. Keep reading to dive into website development or use the chapter links to jump around the guide. Web Development Terms to Know.

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Reach New Audiences and Grow Revenue by Publishing News on MSN

RebelMouse

Reaching a new audience is one of the best aspects of Microsoft News, the same service that powers MSN and the rest of Microsoft's content ecosystem. That’s why we partnered with MediaFeed , a seasoned audience development studio. They can, for example, help determine the best CPM for your content. GZERO Media's MSN profile.

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HubSpot’s release brings quoting and payments improvements

Martech

Some of the most exciting updates from the past month (March to mid-April) include: Service Hub relaunch Customizable quote templates New features for HubSpot payments and invoices RevOps certification . Service Hub relaunch. Customer Portal improvements. Under the Service menu, Customer Portal. Where to find it.

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions? What should be doing more of, less of, or differently?