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What the HubSpot CMS Hub Means For Developers: 5 Things HubSpot Developers Need To Know Now

SmartBug Media

HubSpot’s CMS Hub launched this week and, boy, oh boy, are there some exciting new features! What does this mean for developers already familiar with and building projects on the HubSpot CMS platform ? What does this mean for developers already familiar with and building projects on the HubSpot CMS platform ?

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Develop Strategic Marketing Objectives. Develop and Invest in Marketing ROI Metrics. Go Multichannel.

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Dynamic Web Scraping with Python, Pandas and DuckDB

B2B Marketing Analytics

As #MarketingAnalytics professionals , we constantly juggle data from such tools and sometimes, API connectors just aren’t available ready-made from tools like Fivetran or Airbyte. The Challenge: Scraping a CMS Blog without an API I recently faced this exact dilemma: scraping blog data from our CMS, which lacked an API.

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The Battle for Marketing Talent in Professional Services

Hinge Marketing

From its roots as a purely creative discipline, professional services marketing has rapidly evolved into a sophisticated science. Marketing Drives Faster Growth and Higher Profits Now, in any given corner of the professional services marketplace, the firm that gets its marketing right will win the day.

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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools. Are you ready to just let AI loose on your customer targeting and dialogue without significant human intervention? What are they tackling?

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What Is Demand Generation?

ClearVoice

Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Getting leads on companies that want to use your products and services is fairly simple if you follow basic marketing strategies.

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Everything You Need to Know About Sales Enablement and ABM

The ABM Agency

If alignment between marketing and sales is impenetrable, your sales representatives are able to engage effectively with your target account list (TAL) and provide powerful, astute content and messaging that pushes them through the sales funnel and assists them in their buying journey. What is Sales Enablement? Relevant buyer persona.