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AI Optimization: How to Appear in AI Search Results

RebelMouse

Generative AI will continue to have a dramatic impact on the future of digital media and those who adapt to this reality and prepare for what’s to come will be best positioned down the line. Now Google itself has joined the party with the introduction of AI Overviews , its own take on utilizing generative AI to answer search queries.

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Will Marketing Be Replaced by AI?

SmartBug Media

Content Creation When used responsibly, generative AI tools such as ChatGPT can be great assistants for refining messaging and improving engagement and conversion. Developing social media content with AI support can help you go beyond generic posts. Sales AI is also gaining momentum for sales and service.

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35 Web Design and Development Terms Every Marketer Should Know

Circle Studio

Many companies are looking to perform a website redesign in the near future. However, many marketers and company executives feel like they are hearing a foreign language when website designers and developers begin meeting with them. website.com/about-us” now redirects visitors to “website.com/our-company” on the new website.

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Ready, Set, Launch: 7 Things to Include in Your HubSpot Website Launch Day Checklist

SmartBug Media

Building a website is not always an easy task—it requires time, skill, and a dedicated team to put in the hours, the strategy, and the due diligence to create what will be a fully functional virtual home where online visitors can learn more about your business and turn those leads into prospects, and eventually customers. Content Skim.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

I make my living providing marketing services including designing and marketing industrial websites. Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. The sales team has a much better understanding of the needs of various stakeholders because of their customer-facing role.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an event app. App is short for ‘application’, which refers to a software program developed for a specific purpose. Activity challenge. The agenda is your event itinerary. Blackout date.