Heinz Marketing

NOVEMBER 18, 2019

And part of the reason this came up, and I’d love to get your thoughts on this as well, Paul, as we talk through this, but part of the reason this came up is we’ve been doing a series of these CMO breakfasts around the country and we’ve been doing it for about a couple of years. What do we do with the trade show leads?”

Top of Funnel 70

Top of Funnel CAN-SPAM Internet Marketing Trade Show 70

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Exhibiting at an upcoming trade show? Invite visitors to hear your experts speak or meet you live. Speaking at an event?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Content Standard

OCTOBER 22, 2016

He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube. Gil recommended: Industry events and trade shows, using geofilters. Where can B2B brands use Snapchat marketing? Employee advocacy (Cisco does this).

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

The Marketing Blender

FEBRUARY 20, 2024

Platforms like LinkedIn, Google, and YouTube offer excellent opportunities for targeted advertising in B2B Marketing. Each expo, conference, or trade show you choose to attend should provide an opportunity for a presentation, workshop, or educational track. This is the #1 way to maximize your trade show spend.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

KoMarketing Associates

MAY 2, 2017

— B2B CMO Insights (@b2bcmoinsights) April 21, 2017. Another way to leverage influencers in your niche is to allow them to cover industry conferences or trade shows. Have them post about your software, products, or services on the platforms your target audiences uses most. SignRequest is featured on FinancesOnline!

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 21 Social Media Statistics. But only 14% trust advertisements. ( #Socialnomics 2014 ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Valasys

APRIL 17, 2020

According to Michael Brenner, CEO & CMO of Marketing Insider Group , “Content marketing is the gap between what brands produce and what customers actually want.”. Read more on How Omnichannel Reputation Management Assists in B2B Branding. Needless to say, the narrower will be the gap the more holistic will be your content strategy.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Directive Agency

JULY 8, 2019

Now, I think the podcast, because it’s on the go and we don’t expect people to sit down and watch this for 20, or 30, or 40 minutes or whatever, but you’ll notice a lot of podcasts are now releasing the full episode on YouTube as well. So, Ethan’s the VP of Marketing, Stephen’s the CMO.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

Now, I think the podcast, because it’s on the go and we don’t expect people to sit down and watch this for 20, or 30, or 40 minutes or whatever, but you’ll notice a lot of podcasts are now releasing the full episode on YouTube as well. So, Ethan’s the VP of Marketing, Stephen’s the CMO.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Hubspot

JULY 21, 2015

Those scenarios might have sounded like a lot of work to you, especially when considered alongside marketing programs that provide more immediate gratification -- like list purchasing , PPC, or trade show marketing that deliver names and email addresses in mere minutes. Here's how you can break it down: Blogging: Two employees.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28