First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences
Only B2B
FEBRUARY 11, 2024
For instance: Your visitor is lingering on your pricing page, hinting at interest but not quite clicking “buy”. This paints a detailed picture of their intent and concerns. 30% of B2B marketing leaders report experiencing data quality issues with third-party intent data providers (Source: Gartner CMO Spend Survey 2023-2024 ).
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