Pepsi, McDonald’s and the latest in digital out-of-home
Martech
OCTOBER 13, 2023
“The power of out-of-home delivers data, addressability, attribution, and allows us to be a full-funnel medium,” said Frey. Out-of-home is no longer at the very top of the marketing pyramid — we are getting consideration, activity, and showing purchases, visits, app visits, store visits, etc. The study found that 64% of U.S.
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