Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 52

CMO Linkedin Enterprise Management Press 52

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video.

CMO 50

CMO Linkedin Enterprise Management Press 50

Heinz Marketing

MARCH 7, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Urgency Marketing 105

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 105

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. We do most of our shopping online before we even start talking to sales reps,” said Tonkin.

Buying Cycle 85

Buying Cycle Intent Ideal Customer Profiles Planning 85

Martech Advisor

JANUARY 21, 2020

However, this leader may no longer be called a CMO, and new titles are being crafted to better express the strategic direction and execution responsibilities involved. Marketers have been somewhat jolted by the string of announcements about companies eliminating the role of the Chief Marketing Officer (CMO).

CMO 54

CMO Planning Work Management Paid Search Agency 54

Strategic-IC

NOVEMBER 10, 2020

But today, improvements in technology and strategy have allowed that process to evolve. It’s about being laser-focused on their needs and deploying the most effective marketing tactics available to nurture value-added, pervasive conversations with key stakeholders. Justin Gray, CMO, LeadMD. Sangram Vajre, CMO, Terminus.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Martech

JULY 27, 2021

A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. At the recent MO Pros Summer Camp, she had told me: “I do think you’re going to see these multifaceted, multi-talented leaders of marketing ops step up to that CMO role.

Work Management 106

Work Management CMS Development Marketing Management Ad brokers 106

Kabbage

OCTOBER 18, 2016

We’re seeing a monumental shift in the way business software behaves; with Microsoft buying LinkedIn and Oracle buying Netsuite, software is now more unified than ever before. Why CMOs Need Predictive. CMOs looking to grow their business need to allocate budget to three key areas: Identifying new prospects.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Are you a future-ready marketing leader?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff has an MBA from the MIT Sloan School of Management and a Bachelors of Science in Electrical and Computer Engineering from the University of California, Santa Barbara.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Top Rank Marketing

AUGUST 14, 2023

The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Kabbage

OCTOBER 18, 2016

We’re seeing a monumental shift in the way business software behaves; with Microsoft buying LinkedIn and Oracle buying Netsuite, software is now more unified than ever before. Why CMOs Need Predictive. CMOs looking to grow their business need to allocate budget to three key areas: Identifying new prospects.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. What does ABM stand for in B2B Sales and Marketing? ABM stands for Account-Based Marketing. It’s a transformational programme.”.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Exo B2B

OCTOBER 16, 2020

By combining a “best answer marketing strategy” together with “do well by doing good” values, he’s attracted top industry marketing talent and clients including LinkedIn, SAP, 3M, Dell, Oracle, Adobe and Content Marketing Institute.» LinkedIn : [link] WebSite/blog: [link] Senior Partner Analyweb Inc. no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff has an MBA from the MIT Sloan School of Management and a Bachelors of Science in Electrical and Computer Engineering from the University of California, Santa Barbara.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Exo B2B

APRIL 11, 2019

She also wrote the books Global Content Marketing and Effective Sales Enablement. Jason is a specialist in B2B marketing and the «global content marketing leader» at LinkedIn by day, and a Rock ‘n’ Roll photographer by night. She has been the global CMO at Siegel+Gale since 2013. She is currently CMO for Workhuman.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff has an MBA from the MIT Sloan School of Management and a Bachelors of Science in Electrical and Computer Engineering from the University of California, Santa Barbara.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. How Empathy Will Grow Your Sales and Marketing Pipeline. Now it’s time for sales to step up.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. So personalization is relevant across the buyer journey, not just after the sale. What do you think?

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

DemandBase

JANUARY 3, 2019

SiriusDecisions always manages to rank high on our list of favorites. TOPO’s annual summit challenges the traditional sales and marketing dynamic and gives companies a headstart on the path to sales and marketing alignment. Argyle CMO Forum. Forrester B2B Forum. Forbes CMO Summit. May 5-8, Austin, TX.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Gerhard is passionate about many things, but when it comes to selling, Gerhard is the leader of sales passion. Mike : Sales 2.0 conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 1, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Gerhard is passionate about many things, but when it comes to selling, Gerhard is the leader of sales passion. Mike : Sales 2.0 conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Marketing Insider Group

APRIL 21, 2011

The biggest question I get asked here on B2B Marketing Insider is about the challenges of sales and marketing alignment. I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing.

PR 100

PR Social Media Social Marketing Planning 100

Content4Demand

JANUARY 10, 2019

Allison Snow, Senior Analyst at Forrester , recommends tracking pipeline velocity in addition to volume metrics. By analyzing velocity, marketers can glean insight into which tactics move buyers through the funnel more quickly and can better identify what levers to pull in future campaigns to maximize success.

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Metadata

SEPTEMBER 14, 2020

This shouldn’t come as a surprise, but CMOs increasingly have the shortest tenure of all C-Suite executives. As a marketer, your feet are being held to the fire by growth-obsessed CEOs and their investors, who demand you deliver more while your diva sales team continues to throw temper tantrums over the quality of your work.

Account Based Marketing 52

Account Based Marketing Marketing Analytics Tools ABM Demand Generation 52

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Cambridege, MA – [link]. Cambridge, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KEO Marketing

JULY 18, 2017

According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. Otherwise, you risk falling behind, becoming out of sync with your customers, and failing to secure sales. Digital marketing experts regularly research changes in marketing platforms and tactics.

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

Exo B2B

FEBRUARY 26, 2019

Blogs are thriving, podcasts are making a comeback, video is everywhere, and LinkedIn is becoming dominant with the innovative content strategy laid out by Jason Miller just before he left for Microsoft. It has already made a huge difference in the way brands interact with consumers, and on how marketing strategies are managed.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Marketing Insider Group

JUNE 4, 2013

stated that previous year conferences had covered the classic challenges in B2B marketing such as lead generation and sales and marketing alignment. BMA National President and CMO of Emerson, Kathy Button Bell, proclaimed this to be a “scary and exciting time” for B2B Marketing. We are all in sales ~ Author Dan Pink.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

Heinz Marketing

DECEMBER 31, 2018

Over three years ago Sales Pipeline Radio , began. The show is thirty minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. MailTag.io

Top of Funnel 70

Top of Funnel Budget Programs Peer-to-peer B2B Sales 70

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Slideshare) 80% of marketers using audience segmentation report a rise in sales. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

VisumCX

MAY 30, 2017

VisumCx: You recently wrote an article on LinkedIn called “Customer Experience By Design.” Johnson: The biggest challenge I see is that B2B companies interpret customer experience as something that happens within a limited range of interactions, usually the sales funnel. While it seems like a big range, that’s not enough.

Design 40

Design Storytelling CMO Top of Funnel 40

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. Mapping Content to the Buying Process - Slidecast. Sales Lead Expert’s Learning Center. Recommended Resources from B2B Marketing Experts.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). 21pp deal win rate.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. Marketing operations staff work closely with Sales, and sometimes also have a sales operations counterpart.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28