CMO Emarketing Forrester Process 
Convince & Convert
MARCH 6, 2017
” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.
Marketing Insider Group
AUGUST 11, 2015
Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey.
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ViewPoint
MARCH 6, 2012
Overall, it requires an understanding of the purchase process from the buyer's point of view. According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. A turnaround in this area can boost the top line.
Marketing Insider Group
JANUARY 24, 2013
Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Cambridege, MA – [link].
Ambal's Amusings
JANUARY 21, 2010
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! If marketers want to overcome this roadblock, they need to create programs to match their prospects’ needs at every stage of the buying process. Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath Albee's Tip. Short Termism.
Ambal's Amusings
FEBRUARY 18, 2010
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.
Ambal's Amusings
NOVEMBER 12, 2010
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. Ardath Albee's Tip.
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