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Beyond Beige: Ardath Albee’s Blueprint for Buyer-Driven B2B Strategies

Content Standard

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath is the author of eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results. Delivering the content we ‘think’ our customers want has proven ineffective.

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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Traditional media ad buying is a time- and labor-intensive process. Because of the speed of the entire process it is referred to as Real-Time Bidding (RTB). Where it ran? When it ran? Who saw it? In the U.S.,

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How Technology Is Revolutionizing B2B Events

Contently

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. A recent study from eMarketer shows that a new events technology stack makes all those conferences and salons more effective than ever. That process leads to a lot of informality. Data and ROI.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Jivox has been recognized by Forrester as a leader in creative advertising technologies. Jivox allows brands to automate this process and at scale. Brands that have worked with Jivox have saved approximately $642 million from automating this process, with more than $1billion overall return on Investment.

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Why Is Social Media Measurement So Hard?

Convince & Convert

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” KPIs are personal.

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Why Video is the Key to Happier Customers

Vidyard

According to Forrester , 77% of US adults online say that valuing their time is the most important thing a company can do to provide them with good service. According to eMarketer , customers rated the phone as the most frustrating form of customer service, followed by digging around the website, live chat, and email. Here’s why.

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You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016

Marketing Insider Group

All survey data is open to some interpretation (see this eMarketer writeup , and this coverage in MediaPost ) but from where I sit, this research is an encouraging indication of where B2B marketing is headed. My interpretation of these results starts with an understanding that the B2B buying experience has fundamentally changed.