CMO Emarketing Forrester Lead Scoring 
Convince & Convert
MARCH 6, 2017
” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.
Ambal's Amusings
JANUARY 21, 2010
One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Salespeople need leads—right now. Short Termism.
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ViewPoint
MARCH 6, 2012
Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.
Marketing Insider Group
JANUARY 24, 2013
To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.
Ambal's Amusings
FEBRUARY 18, 2010
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.
Ambal's Amusings
NOVEMBER 12, 2010
We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! "Simple Content Creates Quality Leads!"
Marketing Insider Group
FEBRUARY 5, 2024
Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Hosting Tribunal) Food blogs lead in popularity, with 42.8% DemandMetric) Nearly 60% of marketers recognize the value of blogging. Authority Hacker) The top-ranked Google search result typically has about 3.8
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