The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar? A new role is starting to take shape. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Content Marketing Institute

MARCH 23, 2018

Our raison d’être as content marketers is to craft content experiences that provide value while simultaneously amplifying our brand story to our audiences. You are creating value and building a relationship over time. It can also be valuable for pushing out alerts, depending on the perceived value and timeliness of the alert.

SMS 110

SMS Conversion Planning Paid Search Agency 110

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Ambal's Amusings

FEBRUARY 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Exo B2B

MARCH 29, 2018

They are those who are supposed to lead, to take decisions, to innovate, to ensure the competitiveness of their company or that of their shareholders. This is corroborated by other figures recently published by eMarketer:: Authors say: One factor holding back adoption rates for new technologies is that many marketers aren’t ready for them.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! "Simple Content Creates Quality Leads!"

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. While the decision is also contingent on different factors, the increasing popularity of artificial intelligence will lead more companies to incorporate this digital marketing strategy trend. million customers.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Marketing Insider Group

FEBRUARY 5, 2024

Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Hosting Tribunal) Food blogs lead in popularity, with 42.8% DemandMetric) Nearly 60% of marketers recognize the value of blogging. Authority Hacker) The top-ranked Google search result typically has about 3.8

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! 50 newsletter signups (potential leads). But there are also residual values to consider. Ardath Albee's book eMarketing Strategies for the Complex Sale. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

AUGUST 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. going to do for me, what’s it going to take from me, and how will it impact IT’s value to the organization. Ardath Albee's Tip. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. "Simple Content Creates Quality Leads!" Content Marketing Strategy: Simple Content Creates Quality Leads. Ardath Albee's Tip. Maria Pergolino.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

JULY 22, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. "Simple Content Creates Quality Leads!" Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

APRIL 29, 2010

Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Which content should be free? Blog posts.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. For insights straight from leading industry professionals, HubSpot’s annual State of Inbound report is pretty unparalleled. 7) eMarketer.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Forrester Blog for Interactive Marketing Professionals. Get Customers.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Marketing Insider Group

FEBRUARY 17, 2021

chance of finding a new warm lead. Multiply that by the average conversion rate for most leads and you get exactly ZERO new customers. As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 More than 90% of those clicks bounce. So $3 billion gets you a 0.2% On average. billion by 2024.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

TrustRadius Marketing

AUGUST 21, 2018

Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Online Marketing Institute

MAY 24, 2009

How to determine Lifetime Customer Value ► May ( 4 ) How do you measure Marketing ROI? ► April ( 5 ) Buying Cycle – Moving to Decision and Purchase Buying Cycle – Interest, Research & Consideration Buying Cycle – Sideline Goldmine The Buying Cycle Disconnect How do you define Customer Value? .

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Hubspot

FEBRUARY 23, 2012

Because if you rub your site visitors the wrong way when they're trying to register for something on your site, you might just lose a lead or customer because of it. Even more startling, eMarketer reports that 88% of people have intentionally left website registration information blank or inserted false information.

Process 28

Process Marketing Websites Privacy Policies Privacy 28

Valasys

JANUARY 9, 2020

According to eMarketer , 93% of video watchers in India watch Youtube. YouTube remains the 2 nd largest search engine & second-highest ranked website in the world after Google. According to a study by Backlinko on YouTube statistics for B2B marketers, the quality of videos matters for ranking on the first page of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Convince & Convert

FEBRUARY 7, 2017

billion, as per a report published by eMarketer. percent, as forecasted by eMarketer. To build brand value, focus on giving your users a great visual experience by posting engaging content in the form of attractive images. A strong, crisp, and compelling caption adds value to your post. Image via Forrester.

eCommerce 147

eCommerce Emarketing Mobile Advertising Paid Search Agency 147

Marketing Insider Group

SEPTEMBER 14, 2020

On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Additionally, 72% say it has ultimately increased the number of leads. (CMI). Advanced Web Ranking). So without further ado. Optinmonster).

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

The Effective Marketer

FEBRUARY 3, 2011

P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Conference 100

Conference Planning Work Management Marketing Management 100

Porch Group Media

MARCH 25, 2020

eMarketer reports that 90.7% eMarketer also reports that 92.3% Without this level of intelligence, the customer experience can suffer, leading to lost sales and revenue. higher average order value. of US advertisers and marketers segment data to better target and engage with their customers. higher brand awareness, 1.5x

Ideal Customer Profiles 53

Ideal Customer Profiles Emarketing Customer Satisfaction Work Management 53

Vidyard

MARCH 23, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Traditionally limited to email, phone calls, and screen–sharing interactions, sellers will look for more dynamic ways to earn buyers’ attention.”

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

FEBRUARY 1, 2021

Digital advertisers believe automation would have an impact on achieving their goals ( Forrester ). Nearly 80% of programmatic ad spend will go to mobile—rather than desktop—ads ( eMarketer ). Mobile users value search ads compared to others likely because they're relevant to their information needs ( HubSpot ).

Advertisements 101

Advertisements Advertising Mobile Advertising Stats 101

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. The takeaway: Long-form content tends to be more educational and in-depth, thus increasing the amount of value delivered to the reader. Takeaway : In the early days of blogging, 500 word posts were enough to get you ranking for a keyword. NewsCred Insights.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Ardath Albee's book eMarketing Strategies for the Complex Sale. Brian Carroll's book Lead Generation for the Complex Sale. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Valasys

SEPTEMBER 13, 2019

According to eMarketer, programmatic buying will amount to about $14.88 According to research published by ANA/Forrester responding to the issues of forgery & brand safety, 45% of the marketers have targeted the whitelists while 51% of them have aggressively updated blacklists. billion of approximately $58.6

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Social scoring will change your life. People are now curating lists of the most influential bloggers by Klout score.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Content Standard

AUGUST 26, 2015

More, those same professionals ranked photography and video as critical to their success. When brands start out with content marketing, whether by blogging on an owned hub or by developing long-form assets for lead generation, most marketers still think in terms of campaigns. Episodic Content. billion by 2017.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

LEADership

NOVEMBER 18, 2014

Prospects, especially in the B2B area, are demanding that messaging be highly relevant and that it must add significant value or it will be ignored, rejected and shut off. More details and statistics are available in this eMarketer article: Are Social Media Marketers Losing Confidence? So, Who Wins? billion market by 2018.

Social Media 40

Social Media Email Marketing Social Marketing B2B Thought Leadership 40

Webbiquity

JANUARY 17, 2011

by eMarketer. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

NOVEMBER 1, 2010

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40