article thumbnail

Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo

Top Rank Marketing

Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester. After the Webinar: Don’t let those leads grow cold. You can check out the research report on webinars from Forrester and Hubilo here.

article thumbnail

The 21st Century CMO and the Future Of Marketing

Biznology

In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. Let’s look at why the role of a CMO is crucial today and what to look for in order to hire a “future-proof” CMO. Why do you need a CMO?

CMO 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

50% of C-Suite Executives Want Marketers More Focused on Demand Gen

KoMarketing Associates

The CMO Council recently published the “C-Suite Scorecard” to gauge how C-Suite executives are gauging their marketing teams. Unsurprisingly, the majority of the same respondents (80%) said that they use revenue and sales growth to measure their marketing team’s value, contributions and performance metrics.

Demand 276
article thumbnail

Prove the value of content by managing the end-to-end process under one roof

Contently

Contently ‘s industry-leading platform makes end-to-end content marketing easy with the tech, talent, and strategic insights you need to attribute efforts back to revenue. Content value is easier to measure under one roof. ” Evaluate new ideas by potential revenue. Make content plans that align with campaign goals.

article thumbnail

Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. Or, every week, excuse me.

Forrester 108
article thumbnail

How to extract value from zero-party data

Martech

The term zero-party data was first coined by Fatemeh Khatibloo , VP principal analyst at Forrester Research. said Nirish Parsad, privacy/martech lead at performance marketing firm Tinuiti. Amanda Elam, CMO of commerce experience cloud Bloomreach, offered several examples. What does zero really mean? Everything is a signal.”.

article thumbnail

How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.