email-campaign 
Leadspace
JANUARY 4, 2017
So, the last five months of the year, I’ve published, blogged, tweeted, posted, emailed, key-noted, panel spoken, commented, and so forth a lot on this exciting new transition. Real-time content/offer management. And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs.
markempa
FEBRUARY 18, 2013
The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. Performing split testing on campaigns, such as email subject lines or copy.
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Biznology
APRIL 2, 2015
Derek Slayton, CMO of NetProspex, points out that new technologies can only take B2B marketers so far. Data is the most important thing in marketing today,” says Kathleen Schaub, VP at IDC’s CMO Advisory Service. No more campaigns. That means no more campaigns. Sign up for our emails here. Like this post?
Engagio
DECEMBER 28, 2020
CMO at Uberflip | LinkedIn. Knowing the fish’s name won’t do much when everyone is calling them through channels like email, ads, social, direct mail, and more. As Craig Rosenberg said last year, this is a culture change, not a campaign. To learn how to scale your ABM campaigns beyond your Top 100 list. Randy Frisch.
Vidyard
DECEMBER 18, 2014
Michael Gerard, CMO of Curata and Joe Gelata, our own Director of Demand Gen discussed the measurement of content initiatives in last week’s webinar: “Measuring the Impact of Content Marketing on Your Pipeline” (full version at the end of this post). The good news? to determine which is more impactful with your audience.
markempa
DECEMBER 12, 2016
To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. They’re approaching LinkedIn like an email blast campaign, and this is not what the network is about – Susan Tatum.
Marketing Insider Group
JANUARY 24, 2013
Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Presenters of Inbound Conference. Cambridge, MA – [link]. London, UK – [link].
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