chiefmartech

APRIL 11, 2016

Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Content delivery tools, such as ad-serving & retargeting software, are being shaped around the account-level to facilitate this.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Some companies measure ROI with goals related to reaching early-stage buyers, others focus on engaging new prospects, and others prioritize conversions in terms of leads, sales revenue, and retention. He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) It could even be a mix of these.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

ANNUITAS

MARCH 20, 2014

RT @RHsays What does sales need from marketing? After “better leads” its “pipeline acceleration” says @megheuer @siriusdecisions #marketingopssummit. RT @megheuer When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Salespeople need leads—right now.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Leads 100

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! "Simple Content Creates Quality Leads!"

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. And I quickly found that no list is perfect.). Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

LeanData

SEPTEMBER 5, 2017

That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. So, hopefully, we’ll collect a nice bucket of leads that keep our sales team happy and busy. But relatively little thought is given to handling lead data after it’s been captured.

Work Management 58

Work Management Marketing Management Trade Show Marketing Automation Services 58

Pam Didner

JULY 5, 2020

What is account-based marketing? Why is it important for sales and marketing? What are some examples of account-based marketing? How to plan and scale account-based marketing? ABM can be used to acquire new accounts or expand business dealings with current accounts. How to track the results of ABM?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Leadspace

JUNE 10, 2016

Martech, Marketing and Sales Industry News and Ideas. David Hershenson of TOPO shared highlights from TOPO Sales Development Council #12. I’m just mentioning it to lead into this useful piece by Brian Wallace in CMS Wire, ‘My Dog Hates Hugs’: How Marketers Can Deal With Viral Research. Here it comes.

B2B Marketing 48

B2B Marketing Ideal Customer Profiles CMS Development Marketo 48

Ambal's Amusings

JULY 22, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

MAY 27, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Vidyard

NOVEMBER 11, 2016

KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. Best Use of Video for Sales Prospecting or ABM. Winner: Reltio.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Rollworks

MARCH 27, 2019

However, it's important your ABM solutions have these baseline features: You likely have a target account list , but B2B buying decisions are made by groups of people and individuals within the company, so you need to ensure you are influencing the right ones. Do you use IP-based targeting or cookie-based targeting?

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Rollworks

MARCH 27, 2019

Although the name ABM (account-based marketing) may seem like it’s all about account metrics there’s actually a lot more that goes into tracking a successful ABM campaign. Do you use IP-based targeting or cookie-based targeting? This is the most important technical question you should ask your provider.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

LeanData

SEPTEMBER 5, 2017

That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. So, hopefully, we’ll collect a nice bucket of leads that keep our sales team happy and busy. But relatively little thought is given to handling lead data after it’s been captured.

Work Management 40

Work Management Marketing Management Trade Show Marketing Automation Services 40

Adobe Experience Cloud Blog

MARCH 24, 2011

There’s a key philosophical difference between a CMO and a VP of Marketing : the former is a business leader, the latter runs a marketing department. As business leaders, CMOs must earn their seat at the revenue table with other C-level executives and board members. Leading CMOs orbit around the customer.

Lead Ranking 48

Lead Ranking Advertising Agencies B2B Thought Leadership Paid Search Agency 48

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Terminus

OCTOBER 5, 2018

Guests have included Katie Burke, chief people officer of HubSpot, and Derek Grant, VP of sales at SalesLoft, just to name a few. From account-based sales and marketing to personal growth and leadership, there is plenty for you to learn! Episode #31: How to Make Your Accounts Love the Fact That You’re Targeting Them.

Account Based Marketing 20

Account Based Marketing Demand Generation ABM CMO 20

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Brian Carroll's blog B2B Lead Generation Blog. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The ROI Guy

AUGUST 3, 2011

Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. Alinean continues to grow its customer and partner base, proving to be the preferred B2B value-based sales and marketing solution provider.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

Terminus

APRIL 27, 2017

There are three things you need to know about Aditi Karandikar , Director of Demand Generation and Marketing Ops at Panasas : She is on the cutting edge of B2B marketing process and technology, including account-based and lead-based marketing. Our CMO, Jim Donovan, took over management of both marketing and sales.

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

ClickZ

APRIL 15, 2020

30-second summary: Engagio CEO and co-founder, Jon Miller, originally co-founded Marketo in 2005. In 2005, he co-founded Marketo with Phil Fernandez and subsequently co-founded Engagio in 2015. A key challenge for Miller in developing Marketo was the traditional difficulty of buying martech as a capital investment.

Account Based Marketing 127

Account Based Marketing Marketing Automation Services Enterprise Management Work Management 127

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Adobe Experience Cloud Blog

MAY 20, 2011

by Jon Miller I recently got a chance to interview Mark Smith, CEO and Executive Vice President of Research for Ventana Research, a leading benchmark research and advisory services firm that helps organizations manage and optimize performance. Your research talks about how companies are improving their marketing analytics maturity.

Analytics 48

Analytics Enterprise Management Organization Marketing Management 48

Heinz Marketing

FEBRUARY 8, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The account-based revolution isn’t over. This and A LOT MORE!

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

JULY 10, 2019

And to deliver remarkable customer experiences, you need to shift from a lead-based only marketing approach to a combined lead and account-based marketing strategy. But first, let’s talk about the concept of buying groups for account-based marketing strategies. And that’s where contact discovery comes in.

Account Based Marketing 115

Account Based Marketing Contact Marketing Contacts Marketing AI 115

Heinz Marketing

MAY 9, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Forecasting 98

Forecasting Ideal Customer Profiles Enterprise Management CMO 98

Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. Everyone is hypersensitive to overt sales messages, so every single interaction matters. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. Re-Selecting Target Accounts.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Everyone is hypersensitive to overt sales messages, so every single interaction matters. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. Your livelihood hinges on your ability to deliver more personal, relevant, and insight-lead experiences.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. The New Demand Center.

Marketo 48

Marketo Class CMO Enterprise Management 48

PureB2B

MAY 30, 2022

It is a highly effective way to engage with and close high-value accounts, and in this post we'll draw on our expertise to show you how you can benefit from it too. So, what is Account-Based Marketing? What are the Benefits of Account-Based Marketing? Benefit 2: Better Sales and Marketing Alignment Only 31.2%

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

PureB2B

MAY 30, 2022

It is a highly effective way to engage with and close high-value accounts, and in this post we'll draw on our expertise to show you how you can benefit from it too. So, what is Account-Based Marketing? What are the Benefits of Account-Based Marketing? Benefit 2: Better Sales and Marketing Alignment. Only 31.2%

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62