Content4Demand
NOVEMBER 5, 2021
We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent signals emanate from buyers’ interactions with content.
PureB2B
NOVEMBER 22, 2021
Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. Identify prospective consumers who have not yet shown interest in your services.
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The Point
DECEMBER 13, 2019
I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. I expect the role of the CMO to evolve with the rise of revenue operations (the convergence of sales ops, marketing ops, and customer success).
Engagio
JANUARY 27, 2021
In just five short months, he’s led the integration of the B2B, DSP, intent data, and machine learning technology of Demandbase with the marketing automation-based platform of Engagio. ” Bombora intent alongside Demandbase intent data. ” Traditional demand generation vs. the ABM model.
The ABM Agency
JANUARY 15, 2021
While a CFO can advise on the exact portion of the company’s funds that can be spent toward marketing, it’s the responsibility of the CMO to know where and how to spend it. Account-Based Marketing and Demand Generation are both content-heavy but highly potent tactics going into 2021. Software and Tools: 15%.
Content4Demand
FEBRUARY 7, 2020
The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. As part of the workshop program, David Lewis, CEO, DemandGen International, will lead a Demand Generation Masterclass & Certification session.
Valasys
MARCH 30, 2020
According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Read more on Top 5 Ways to Supercharge ABM with Intent Data. The best ABM-ers are those who make data-driven decisions.
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