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Trending Sources

The 30 Best Content Curation Resources for Marketers and Business Pros

B2B Marketing Insider

Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us. I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. Content Marketing #CMI content curationPhoto Source.

Blow Out Content Marketing and Lead Social Conversations with Content Curation

WindMill Networking

Forrester’s famous Social Technographics report revealed that most of us are not natural content creators. Content curation can open the floodgates by providing a rich source of third party info for sharing and commentary.  It helps to ensure a steady stream of topics by avoiding over-reliance on 100% original content, and is a great way to keep the channels brimming with SEO-friendly posts.

9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. The 2014 report incorporated honest feedback from over 3,500 professionals on habits of the leading marketers, budgetary priorities, and trends for the future. Count me in.

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87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Our goal was two-fold : Curate stats that were originally published no earlier than mid-2012. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). They’re getting old. It’s from 2009.

Stats 44

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Our goal was two-fold : Curate stats that were originally published no earlier than mid-2012. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). They’re getting old. It’s from 2009.

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Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!

Google+ Is it a Digital Disruption for CMOs?

Blue Focus Marketing

The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job.   But, how does the CMO know if Google+ can be as powerful for marketers as Google says it is?   Patrick Adams, @PAdamsNY, CMO, Victoria Secrets – “On G+ as a disruptive force? John J.

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2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

David Alston, CMO at Salesforce Radian6 , focuses on international brand building through his work in social media monitoring, outreach and engagement. Jeff is the true social media visionary who created SupplyChainNetwork ( @SupplyChainNtwk ) & The Social CMO , a blog that brings 35 senior marketing minds together and is now one of the top Ad Age Power 150 Marketing sites.

Lies My Content Marketing Expert Told Me

WindMill Networking

Engagement can involve content creation, like blog comments and Twitter replies; as Forrester’s famous Social Technographics surveys show , most people are not active content creators. Lie #5:  Curation is a Cure for the Lazy Blogger Blues Some articles mistakenly describe content curation (which I explain in detail in an earlier column ) as a shortcut, the fast track that lets you build online presence by leveraging OPC (other people’s content). These trends] are… decreasing the importance of traditional, so-called interruption marketing. Lie #1: Content is King.

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70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Our goal was two-fold : Curate stats that were originally published no earlier than mid-2012. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). They’re getting old. It’s from 2009.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Reliance on a third party for registration creates additional failure, and in this case is known as ‘ Authentication Rot ‘ (This was added post-publication via Carmen Delessio ) Impacts: Future Trends Potentially less data collected by brands, as users can control how much information is passed from the social network profile to the corporate website. Expect more now.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.  CMO at EuroSpaClub International. Advisory Board Member at  The CMO Club. He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable. He serves in advisory roles for the CMO Council and @TheSocialCMO. Adam L.

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