| | CMO + Curation + Forrester + Trends | 7 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING INSIDER JUNE 14, 2012 The 30 Best Content Curation Resources for Marketers and Business Pros use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves. Content Marketing #CMI content curatio | DELICIOUS B2BMARKETING AUGUST 14, 2011 Open Research: A Framework for Social Analytics After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza! | | | | | | | BLUE FOCUS MARKETING SEPTEMBER 16, 2012 2012 #Nifty50 Top Men in Technology on Twitter David Alston, CMO at Salesforce Radian6 , focuses on international brand building through his work in social media monitoring, outreach and engagement. Jeff is the true social media visionary who created SupplyChainNetwork ( @SupplyChainNtwk ) & The Social CMO , a blog that brings 35 senior marketing minds together and is now one of the top Ad Age Power 150 Marketing sites. | DELICIOUS B2BMARKETING OCTOBER 1, 2010 Integrate Social Networks with your Corporate Website with ‘Social Sign On’ Reliance on a third party for registration creates additional failure, and in this case is known as ‘ Authentication Rot ‘ (This was added post-publication via Carmen Delessio ) Impacts: Future Trends Potentially less data collected by brands, as users can control how much information is passed from the social network profile to the corporate website. Expect more now. | BLUE FOCUS MARKETING JULY 25, 2011 Google+ Is it a Digital Disruption for CMOs? The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job. But, how does the CMO know if Google+ can be as powerful for marketers as Google says it is? Patrick Adams, @PAdamsNY, CMO, Victoria Secrets – “On G+ as a disruptive force? John J. | WEBBIQUITY JUNE 6, 2011 The 2011 #Nifty50 Top Twitter Men Reprise Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S. | | | | | | | | | -
BLUE FOCUS MARKETING | MONDAY, MAY 23, 2011 2011 #Nifty50 Top Twitter Men Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable. Eric is the CMO at McGlinchey Stafford , a business law firm with nine offices in the U.S. In addition, Eric writes a column for SMM Magazine, and contributes as part of the “Crew at The Social CMO Blog. But, by no means, is this list complete. You expand it.” 27 Op. MORE >>
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