Marketing Insider Group

APRIL 17, 2023

Curated content keeps readers curious and eager to engage. By Michael Brenner A great content marketing strategy could be the key to achieving your company goals – but as a small business, you don’t necessarily have the resources to hire a renowned CMO. Why, you ask?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

6sense

DECEMBER 10, 2021

We’ve just published an ebook from 6sense CMO Latané Conant that can help. Take a SoulCycle Class , and in it, Latané provides several must-know rules to successfully create and curate B2B communities. Are you looking for the right way to build a B2B community? It’s (rather awesomely) titled Want to Build a Successful B2B Community?

Communities 62

Communities Advertising Agencies Ad Building B2B 62

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

AUGUST 16, 2023

So I’ve picked out six sessions and expanded on what they’re about, why they’re important, and how they can benefit customer success leaders, CMO, culture leaders, and others. How to Curate a Vibrant, Remote-First Culture at Scale What’s it about? But it takes careful curation, time, and focus. 7, from 12:15-2:45 p.m.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Zoominfo Advertising Agencies 52

xiQ

APRIL 3, 2018

As the CMO at i2c – a global payments processor I work for, I deal with this problem every day. One way we are doing this is by targeting curated content which we categorize as “thought leadership” content that is aligned to specific identified use cases and buyer personas. Thought Leadership Curation and Delivery at Scale.

Marketing AI 79

Marketing AI Account Based Marketing B2B Thought Leadership Curation 79

Oktopost

SEPTEMBER 15, 2020

Each episode focus on trends, predictions and best practices transforming our new normal. They are challenged daily on how to build, curate and maintain a brand. With no two days the same, we wanted to get inside of a CMO’s head for the day!

B2B Marketing 62

B2B Marketing B2B CMO B2B Sales 62

Convince & Convert

MARCH 31, 2015

For example, at a marketing leadership event a little over a year ago, ConAgra Foods chief marketing officer (CMO) Joan Chow publicly wondered “if in five to 10 years whether we should be called chief marketing offices anymore. So what does this trend mean for your business? Consumers don’t like to be marketed to.

Work Management 151

Work Management Marketing Management Paid Search Agency Cross-Selling 151

xiQ

APRIL 3, 2018

As the CMO at i2c – a global payments processor I work for, I deal with this problem every day. One way we are doing this is by targeting curated content which we categorize as “thought leadership” content that is aligned to specific identified use cases and buyer personas. Thought Leadership Curation and Delivery at Scale.

Marketing AI 62

Marketing AI Account Based Marketing B2B Thought Leadership Curation 62

Golden Spiral

NOVEMBER 4, 2021

months—according to Spenser Stuart’s 17th Annual CMO Tenure Study. I hand-curated a list of 234 of the highest-ranking marketing executives at HealthTech companies and found the average to be 26.6 That trend continues during the professional years. Compare that with the average CEO tenure (6.9 CEO tenure has shrunk, too.

Lead Scoring 62

Lead Scoring Lead Ranking CMO Thought Leadership 62

6sense

DECEMBER 8, 2021

CMO of 6sense , generating and closing more opportunities with AI insights & orchestration. The CMO’s Role: Representing The Market. While those have value, they’re not what defines a CMO’s function and role. I hope this trend continues. Their role is to represent the market.

Trade Show 62

Trade Show Lead Ranking Marketing Analytics Tools Top of Funnel 62

xiQ

APRIL 4, 2022

Sales Intelligence provides personality insights, 3600 account intelligence, and industry trends in real-time so users can engage their buyers at the right time, in the right way, with the right information. xiQ’s Workbench allows us to curate campaigns and connect with clients unlike ever before. They see it as noise, not news.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Martech Advisor

MARCH 3, 2020

In the coming years, the power of brand—or lack thereof—is going to emerge as a defining factor in the streaming wars, writes, Aaron Goldman, CMO of 4C Insights. All-You-Can-Eat vs. Curated Dining Experiences. Quite simply, Disney+ represents a curated, premium brand experience. What gives?

Brand Identity 72

Brand Identity Branding Curation Long Tail Marketing 72

KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Pillar pages are used to curate these efforts and provide an overarching experience for website visitors.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Martech

AUGUST 23, 2023

In an age dominated by digital necessity, martech has become an indispensable ally for businesses, especially for CMOs. It’s not just about staying competitive; it’s about understanding intricate customer behaviors, forecasting market trends and meeting the evolving demands of today’s consumers. You know who they are.

Work Management 96

Work Management Marketing Management Digital Transformation Customer Satisfaction 96

Digilant

FEBRUARY 22, 2023

Fortunately, this isn’t breaking news; data has been highlighting this consumer behavior for years, and many advertisers have already shifted their efforts to keep up with trends. Social media is no different — consumers will spend time browsing apps of their choice to curate the most personalized experience that fits their interests.

Paid Content 52

Paid Content Social Media Advertisements Advertising 52

Content4Demand

NOVEMBER 5, 2021

Proved that intent data enhances ABM by determining targets’ interests, identifying trends for sales or marketing action and enabling the team to place the right targets in front of the right people at the right time. The team also uses the True Influence Marketing Cloud to identify opportunities with existing customers.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

6sense

JANUARY 3, 2022

If your revenue team hasn’t yet embraced this trend, it should. 6sense CMO Latané Conant recently shared this information at our annual Breakthrough customer conference.). Highly curated and personalized content experiences at our website’s content hub, and then …. 6sense’s Recent Personalized Campaign.

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

xiQ

DECEMBER 8, 2015

A recent post from Genpact’s CMO, Gianni Giacomelli, argues that the future of automation is not as near as we think. Aside from the logistical and international economic realm, we are seeing an interesting trend on the psychological front as well. How can these roles be effectively integrated and modernized? or reach me @con_nner).

Marketing AI 62

Marketing AI Automation Curation Startups 62

Outgrow

SEPTEMBER 13, 2022

CMO in a box: automated insights for the new age marketer. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . And upcoming marketing trend is _.

Work Management 52

Work Management Advertising Agencies Marketing Management Paid Search Agency 52

6sense

AUGUST 28, 2021

The CMO’s Role: Representing The Market. While those have value, they’re not what defines a CMO’s function and role. I hope this trend continues. CMOs operating at this level will transform their roles from chief marketing officers to chief market officers. Their role is to represent the market.

Trade Show 48

Trade Show Lead Ranking Marketing Analytics Tools Top of Funnel 48

Hubspot

MARCH 4, 2014

These trends have changed the way we operate our business and raise new issues CMOs have never faced before. To help fellow CMOs find answers to some of these important issues, I chatted with Jake Sorofman , Research Director at Gartner. And he''s not just an expert in the digital landscape -- he''s actually been a CMO himself.

Gartner 28

Gartner CMO Storytelling Thought Leadership 28

Top Rank Marketing

AUGUST 14, 2023

There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Anna Hill is the CMO at the Walt Disney Company UK.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

xiQ

DECEMBER 8, 2015

A recent post from Genpact’s CMO, Gianni Giacomelli, argues that the future of automation is not as near as we think. Aside from the logistical and international economic realm, we are seeing an interesting trend on the psychological front as well. How can these roles be effectively integrated and modernized? or reach me @con_nner).

Marketing AI 54

Marketing AI Automation Curation Startups 54

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. News needs fact-checkers and curators.

Social Media 141

Social Media Activities Media Skype 141

Porch Group Media

JULY 27, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle.

Purchase 52

Purchase First-Mover Advantage Enterprise Management Work Management 52

Marketing Insider Group

MAY 14, 2013

Brian Kardon (@ BKardon ), CMO of Lattice Engines imagines a day when marketing offices resemble trading desks with screens of real-time data streaming in and marketers yelling “buy, buy.” Is Twitter sentiment for our brand trending up or down? Starting with a simple look at Google Trends.

Planning 100

Planning Paid Search Agency Act-On Analysis 100

Televerde

SEPTEMBER 6, 2018

What trend is most exciting to you? I have a highly and constantly curated set of blogs from sales, marketing, productivity, and business experts – people like Anthony Iannarino, David Brock, Jay Baer, Craig Rosenberg, Tom Peters, and others. Your firm runs quarterly CMO Roundtables. What’s your business mantra/code?

Account Based Marketing 63

Account Based Marketing ABM Sales Qualified Leads Enterprise Management 63

Heinz Marketing

MARCH 7, 2022

And I think that’s why we see this trend toward buyers saying, not that some people. As a CMO, I had just done an event yesterday where people want to talk about, or two days ago, about how CMOs can work better with sales, for instance. But I think in the main frame, it doesn’t work.

Urgency Marketing 91

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 91

6sense

DECEMBER 9, 2021

Breakthrough began with a presentation by 6sense’s effervescent CMO Latané Conant. More than 10,000 psychographic insights (including company-based themes and trends over time, and people-based themes, interests, and trends over time). We’ll publish a similar post tomorrow to recap today’s best moments, too.).

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Marketing Insider Group

NOVEMBER 15, 2022

While the CMO is still the “coach”, their playbook and plans need to align and converge across multiple focus areas and achieve both synergy and alignment. Likewise, the content executives “crave” must deliver insights to make better decisions, drive informed business planning, and keep abreast of trends. Time will tell.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. People curate their lives full of content that reflects who they want to become, and Instagram makes this process simple. This is just one of the major trends impacting your 2016 marketing strategy. The post No.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. People curate their lives full of content that reflects who they want to become, and Instagram makes this process simple. This is just one of the major trends impacting your 2016 marketing strategy. The post No.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Onalytica B2B

JANUARY 18, 2017

Marketers must focus on conversation this year more than ever… the rise of voice search aligns with this trend and is certainly not something to be ignored. Growth Hacking CMO. Programmatic Ads: PPC manager? That could be a job title of the past, soon enough. “The March market is currently within a “perfect storm”.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Heinz Marketing

AUGUST 30, 2019

Trends come and go in the blink of an eye, and before you know it, the content you’re writing about now is already old news by the time it gets published. The post The CMO’s Guide: New Research to Accelerate the Buyer’s Journey with Content appeared first on Heinz Marketing. Why could this be?

Research 72

Research Budget Programs Enterprise Management Marketing Budget 72

Anyword

AUGUST 13, 2019

The ephemeral nature of Instagram’s Stories feature has been a major draw for some publishers , but other content creators are opting to revisit the platform that (arguably) started the gone-in-24-hours trend, Snapchat. One way that brands are testing this in through live, in-person events, like The New York Times’ Food Festival.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Anyword

AUGUST 13, 2019

The ephemeral nature of Instagram’s Stories feature has been a major draw for some publishers , but other content creators are opting to revisit the platform that (arguably) started the gone-in-24-hours trend, Snapchat. One way that brands are testing this in through live, in-person events, like The New York Times’ Food Festival.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40