Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. That includes social media profiles. Really small.

Google 68

Google Wikipedia Clickthrough Ideal Customer Profiles 68

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Quality Score. Maximum Bid.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

MARCH 6, 2014

Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. 1) Go to your Google Plus “Profile” page. Otherwise, your Google+ profile won’t be able to crawl the posts you’ve published.

Google 28

Google Clickthrough Marketing Websites Domain 28

Hubspot

APRIL 17, 2014

Use the Proper Image Dimensions for Social Profiles and Posts. To ensure your social profiles showcase your brand and business in the best possible light, stick to the recommended image dimensions (in pixels) that the social networks provide. Profile picture: 160 x 160 (upload as 180 x 180). Profile picture: 250 x 250.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

JANUARY 8, 2014

Over the past year, you may have noticed that search engine results pages (SERPs) have increasingly become more visual, with little pictures of the author next to the articles. The images are pulled from the author’s Google+ profile, along with some other information, like their name and the number of Google+ followers they have.

Google 28

Google SERP Ideal Customer Profiles Clickthrough 28

Hubspot

OCTOBER 19, 2012

Just because I can name a lot of social networks, doesn't mean I should set up a profile on all of them. Set up a company profile or page and give 'em the old college try. Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

PureB2B

JULY 26, 2021

Inbound marketing is a term invented by HubSpot in 2016 to describe how marketers can get new interested customers through the power of content marketing, SEO, and social media. It is the creation of useful and instructional content that is targeted towards your consumers and buyer profiles.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62