Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. Understanding and measuring user intent is not just a way to increase conversions, trust, or clickthroughs; it’s also a consideration you need to make to get better at SEO and provide more value to your visitors.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

DECEMBER 13, 2012

Second, the more relevant your content is to a user's search query, the more likely it will appeal to that user, thus increasing your ad's clickthrough rate (CTR) -- which every search advertiser wants! Bidding up can help increase your score initially, as well as optimizing your ads and landing pages. 1) Focus on Relevancy.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Moz

MAY 6, 2019

Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand? Form a long-tail keyword.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

MAY 1, 2015

We landed our first paying customer through that article. The reason it took me so long to embrace "boring" content in the first place was because I just wasn’t listening to the questions people were asking. Start by Going Long. It’s a staple of blog posts advocating long-form content. The result?

Clickthrough 28

Clickthrough Content Viral Marketing Long Tail Marketing 28

Single Grain

JANUARY 16, 2023

Just 0.78% of people click on page 2 of Google’s SERPs. ( The first website in the organic results in Google has an average clickthrough rate of 28.5%, which drops to 2.5% 95% of search traffic goes to the first page of the search results. 95% of search traffic goes to the first page of the search results. Rockcontent ).

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

JANUARY 13, 2014

Agility is the difference between a content marketing strategy that succeeds and one that falls flat, so work on adjusting on the fly. Making use of analytics is the only way you''ll have insight into which content is working -- or falling flat. Clickthrough Rate. Try out a few and see what works best for your audience.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Vidyard

MAY 13, 2020

That takes work, strategy, and a sense for the right formats and video lengths. YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. Promote your work: Post your YouTube videos on other social networks or link to them in your email campaigns to get the flywheel going. Learn From the Pros.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158