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How to Detect, Repair & Profit From Underperforming Content

Hubspot

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? Or, steal tips from this article. ).

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How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

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Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

However, user intent is one of the most important metrics that should inform the direction of your content strategy. A user wants answers, resources, information, reviews of a product, and much more. Compare this data to identify information your audience is looking for but might not be readily available on your site.

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"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late

Hubspot

You can find this information on SEMrush by entering the post URL in the top search bar and scrolling down until you see this: Action item: Quote one or more influencers -- either by pulling from something they’ve published, or reaching out for a direct quote -- then, ask them to share the post with their audiences. With more detail?

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Want to Dominate Organic Search? How Blogging Can Help

Hubspot

Because examining important topics from multiple angles allows you to naturally target a variety long tail search terms. 4) Include authorship information. Posts that include this authorship information often benefit from better clickthrough rates, too -- probably because a pretty picture is impossible to resist. ;-).

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Creating Quality Content in 2019 (For Search Engines and People)

Moz

Yes, you want to inform your visitors, but doing that alone is not enough. You may not easily see it, but it’s there, and it’s meant to help you, the reader, through your journey to making a well-informed, confident decision— whatever that decision may be. You have the rest of your website to provide that information.

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The Definition of SEO in 100 Words or Less [FAQs]

Hubspot

HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. Whenever you create content, your focus should be on the intent of your audience, not how many times you can include a keyword (whether it's long tail or short tail) in your content.