Remove Clickthrough Remove Cost Per Click Remove Purchase Remove Purchase Intent
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6 SEO KPIs Every Search Marketer Should Know

Hubspot

Cost-per-click (CPC). Cost-per-click (CPC) is the amount that you'll pay for each click on your ad. Cost-per-click (CPC) is the amount that you'll pay for each click on your ad. Clickthrough rate (CTR). Or: Organic search. Or: Organic search.

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PLA Query Segmentation – How to Drive Stronger Google Shopping Performance with PLA Query Segmentation

QuanticMind

Since the main goal of Google Shopping is to drive sales, we use PLA query segmentation to effectively segment our audiences by the purchase intent signaled by their keyword choices. For example, a general search like “Women’s hiking boots” generally implies low purchase intent. So how does it work? So how does it work?

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

The High Clickthrough Rate Game for Content Remarketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. 6) The High Clickthrough Rate Game for Content Remarketing. How do you reduce click prices?

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

3 in 4 customers who conduct a local search on their smartphone visit a local business in the next 24 hrs – these customers are more purposeful and likely to make a purchase. ” Store Sales Direct (beta) – This tool will measure how ads drive in-store purchases. E-commerce has grown 23% to traditional retail’s 6%.

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Facebook Ads vs. Google Ads: Which is Better for Your Brand?

Hubspot

Google Ads is ideal for demand capture – meaning reaching users who have high purchase intent. For instance, if I'm looking up the keyword "water bottle," this may signal an interest in purchasing one. With that in mind, the ads below align well with search intent and can lead to sales. Historical and/or Competitor Data.

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Facebook Launches New Ad Retargeting Tool Following Impressive Beta Results

Hubspot

A cookie gets dropped on Patricia's computer, typically when Patricia has shown "purchase intent.". Patricia sees a few rocket ship-themed invitation designs she likes, but she decides to hold off on purchasing for now, leaving the site. Triggit indicated that its clients' FBX ads' post-click conversion rates were 2.2X

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12 Best PPC Strategies to Easily Maximize Your ROAS

Single Grain

Follow these recommendations to drive valuable results for your business: 1) Use Long-Tail Keywords Long-tail keywords are more specific and typically contain three or more words, targeting a niche audience with higher purchase intent. The purpose, of course, is to persuade them to make a purchase.

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