Salesforce Marketing Cloud

APRIL 15, 2024

How can you make the most of your click data? Sending relevant content to the subscriber inbox in a timely manner is the goal of the modern marketer, with the hope of driving engagement in the form of a purchase or sustained interest. Hear from the experts How should you consider email open metrics?

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

JUNE 17, 2021

What will get your email opened, clicked on, and converting? And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. If your subject lines do veer more on the long side, front load the subject line with the most relevant part. Let’s find out.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Litmus

JULY 20, 2021

Almost all ESPs offer the basics—opens, clicks, and unsubscribes—and the overwhelming majority of brands do track these metrics. The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Outgrow

JUNE 15, 2022

So, the only way to get through to your target audience is by sending them relevant and personalized messages. . The greater the relevancy of your emails, the more engagement, and interaction they will invite. Greater Focus on Privacy. The email marketing trends shared above are just the tip of the iceberg.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Convert

MARCH 21, 2023

Clicks, scrolling, and hovering can give you a sense of how much they interact with various elements on web pages. Click maps, for example, look like this: But that’s only one type of heatmap used in user research. Click Heatmap (Click Map) Click maps show you where the clicks are happening on your pages.

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Comparison Budget Programs Tools Marketing Analytics Tools 52

Litmus

APRIL 4, 2024

Together, we honed in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement, and sending relevant emails your subscribers actually want to read. Go beyond open rates as your engagement metric Engagement is a key aspect of making it to the inbox.

Email Marketing 96

Email Marketing Deliverability Tips Work Management 96

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. These tests also help you identify irrelevant data and areas where your users are experiencing difficulties on your website, thereby reducing your bounce rate once you make the necessary changes.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. These tests also help you identify irrelevant data and areas where your users are experiencing difficulties on your website, thereby reducing your bounce rate once you make the necessary changes.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. And what better way to boost your click-through rates than by using gifs to spice up your emails. Use them wisely.

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Privacy Protection Opt-out Opt-in Click Rate 52

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Online charitable retailer Greatergood.com introduced click-to-give micro-donations over two decades ago. Did you think open rates would drop? Good morning, Marketers, who makes the decision?

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Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 78

Single Grain

FEBRUARY 15, 2024

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. Qwant is based in France, and is a privacy-preserving search engine that doesn’t track searches or profile users.

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Search Marketing Tips Privacy Paid Search Agency 52