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How to Blend Traditional Marketing with Inbound for Senior Care Providers

SmartBug Media

Typical channels that senior care providers use are: Advertising: Broadcast, print, internet advertising, outdoor advertising, online classified ads, media ads. Public relations: Community outreach, news releases, public events, grand openings, press conferences. Google ads. Lead nurture sequences.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

A little while ago, we added a button on our blog that points to our ” Marketing Mavens ” LinkedIn group. When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it.

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Can social responsibility initiatives strengthen a brand image AND satisfy investors?

Biznology

More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. Most sustainability efforts, such as saving energy, cutting waste and streamlining logistics, can be classified more as efficiency practices which will actually increase profits.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. Ad Chickadee ?

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How to Make the Most Money in Your Marketing Career

Hubspot

Shedding a “junior” is good; adding a “senior” is better. A public relations manager deepens relationships with an increasing number of journalists, thereby progressing from PR coordinator to PR manager to PR director to VP of communications. What matters is that the modifier connotes seniority.

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Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back

Customer Experience Matrix

Anyone who has chatted with me in recent months knows that I’ve added the impending domination of humans by intelligent machines to my usual list of obsessions. But that is so tactical I classify it as part of execution. It works across email, landing pages, text messages, social posts, Facebook ads, app notifications, and other media.

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How to Do SEO in 2020 [Full Guide]

flux.la

Before you begin doing keyword research, it is crucial that you understand how they are classified: Head Keywords : 1or 2 words that have a high search volume Body Keywords : 2 to 3 words phrases with good search volume Long Tail Keywords : 4 or more words with low search volume; it accounts for most of the web traffic.