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How to Optimize Your Website for Search

RebelMouse

RebelMouse's out-of-the-box integration Best Practices for Images Google Search Console Optimize Your Website for Search: A Successful SEO Strategy Starts With Speed How exactly Google determines search ranking largely remains a mystery for publishers, but what we do know is that the search engine continuously rolls out updates to its algorithm.

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Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

In October 2018, publishers. Google's emphasis throughout 2018 has been on getting publishers to improve mobile experiences for users, and its middling score for its very own news platform shows that it's not so easy to acquire a respectable grade in the category. Major Media Companies: Does a Custom, High-Cost CMS Pay Off?

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Programmatic Advertising Challenges—and Their Technology-Based Solutions

Digilant

Projected to account for $81 billion worth of digital display ad dollars by 2021, it’s no longer a question of if programmatic advertising will dominate digital advertising. Owning 85% of the display ad market share, the numbers speak for themselves. . have advanced ad-fraud fighting measures in place.

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Everything to know about Marketing Environmental Analysis.

Valasys

Marketing environmental analysis includes all the factors outside marketing that affect the ability of a business to build and maintain successful relationships with the customers. By analysing customer behavior, we can furnish tailor-made marketing campaigns. Are our customers happy? Are the customers loyal to us?

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How to Build a Great Newsletter

Contently

She also sells classified ads (text only, 280 characters or fewer) to feature in each email. When she writes about domestic violence, women’s representation, and other feminist issues in sports, she often experiences pushback from publishers and readers. Customers?”. Are you trying to get more clients?

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Digital Does Not Mean "Just Build a Website"

Hubspot

Many traditional publishers have prematurely thrown in the towel on digital. “I The problem is digital facsimiles of print products are not what the customer wants. Many publishers view digital as a technical problem to solve. Customers Want to Consume Content in Any Context. Use Curation to Cut Through the Clutter.

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AI-powered martech releases and news: April 25

Martech

Multilocal has a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally. TargetVideo added an AI-powered feature that streamlines content categorization for digital video publishers.