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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic.

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8 Surprising B2B Use Cases for Chatbots

The Point

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. Lead Nurturing. Progressive Profiling.

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3 Marketing Automation Tools That Cut the Noise and Signal Performance

SmartBug Media

The digital marketing world is an often crowded space, and today, there are more than enough tools and solutions out there to choose from. Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there.

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5 best low-cost email marketing tools for content creators on a budget

ConvertKit

There are other factors besides cost to consider when choosing an email marketing tool. A real bargain strikes the perfect balance of affordability and value, without sacrificing essential functionality like deliverability , support, and features like email automations , tags, and segments. What’s the best email marketing tool?

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Top 10 Marketing Automation Mistakes

The Point

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1.

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LeadSloth Marketing Automation Blog – Survey Results

LeadSloth

LeadSloth Marketing Automation Blog – Survey Results. Marketing Automation Best Practices. Lead Nurturing / Drip campaigns. It is interesting to see that ROI and Best Practices score so high. Practical how-to articles. Avoid vendor bias. The Most Requested Topics. Social Media.

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Lead Generation Software

SugarCRM

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half_last valign="middle"]. frame style="none"] [/frame].