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How to image swap dynamic content on Apple Mail with Litmus Personalize

Litmus

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. This is a big problem, as dynamic content is usually time sensitive. The post How to image swap dynamic content on Apple Mail with Litmus Personalize appeared first on Litmus.

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Rev Ops Barometer H2 2021

Liveintent

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Establishing a privacy-first first-party data strategy. Ad Ops team.

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The Internet Had a Busy Week. Here's What You Missed.

Hubspot

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He Not only was this move rumored to cause a high degree of contention among Uber’s executive leadership, but it would also result in some major litigation down the line. And even U.S. Check it out here.

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Understanding Responsive and Hybrid Email Design

Litmus

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. This method allows the content of the email to flow to fill different screen sizes. <table What is responsive email design?

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GDPR is Changing the Enterprise Outbound Sales Landscape

Aberdeen

Mass email is a surefire way for your content to be flagged. Instead, for content-driven campaigns, rely on social networks (such as LinkedIn) or other outsourced methods to drive target accounts inbound. Getting content onto a prospect’s feed rather than their inbox is the best alternative to mass email. Invest in Intent.

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How Litmus Created a Legendary New Year’s Eve Email (Yes, That One!)

Litmus

Create a content map Grab a whiteboard, because you’re going to need it. Before you even write a single line of code , map out with your team what kind of content will change and how you plan to change it. This will give you a URL that you can use as a content source in Litmus Personalize in the Content Sources section.

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Do you have a handle on your online reputation?

Biznology

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. Water, Water Every Where, Nor Any Drop to Drink.