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How to image swap dynamic content on Apple Mail with Litmus Personalize

Litmus

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. This is a big problem, as dynamic content is usually time sensitive. Read on to find out how we did this for an email sent to promote Litmus Live 2022. Learn more.

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How Litmus Created a Legendary New Year’s Eve Email (Yes, That One!)

Litmus

What if… instead of fighting for a single open, you could get subscribers to repeatedly come back to a single email campaign? For our big New Year’s Eve email last year, we wanted to know: could we encourage subscribers to come back to an email to sign up? average open rate (on par with our usual email campaigns) 26.9%

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