An Essential Guide to B2B Marketing Metrics That Matter
Marketing Insider Group
SEPTEMBER 9, 2020
Gross Monthly Recurring Revenue (MRR) Churn Rate. Gross MRR Churn Rate is the total revenue loss percentage due to downgrades or cancellations. It is inversely proportional to the Gross MRR Retention Rate, which is the monthly retained revenue. Content Marketing for Improved B2B Marketing Metrics Results.
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