Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Why Nativo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. B2B Marketers’ Shift to Social Media Marketing.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. That being said, more than 50% of respondents stated that they will be increasing their spend on social media in 2022.

Social Media 273

Social Media ROI Social Marketing Media 273

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. ” 5) Social media is most popular, but search is most important. As noted here all the way back in 2015 (and reinforced in 2022 ), social media may be sexy but search pays the bills.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 276

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. Outsourcing your content creation will not only help you save time, but also publish consistently and gain expert advice. 25 Best Marketing Articles No time to sift through Google SERPs?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 335

Marketing Insider Group

MAY 4, 2021

Creating and publishing content are only the beginning. It’s not just one strategy; it’s a combination of many channels and tactics, all of which you can seamlessly carry out with content amplification tools. When you prioritize it, it can help you rise above the noise, as content creators publish over three million blogs every day.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

KoMarketing Associates

OCTOBER 5, 2022

Vidico recently published the “State of Video Marketing 2022” report, and statistics suggested that 38% of product marketers, 24% of content marketers , 19% of social media marketers, and 12% of performance marketers now rely on video. Shifting Video Content to Social Media Platforms.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Take a look at his headline: 2.

Social Media 157

Social Media SEO Cost Per Click Media 157

KoMarketing Associates

AUGUST 9, 2022

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies. Balancing Paid and Unpaid Marketing Channel Investments.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. It comes with a price tag, which varies depending on the channel. Social media ads. Even though you don’t own the channel, you decide what the ad looks like, says, and whom it will target. Most content marketers use paid channels.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Webbiquity

JUNE 21, 2022

Practice Proper Channel Management. Brands compete for the attention of their customers in real-time, across various channels. An effective way to circumvent this problem is to practice proper channel management. Check their Amazon app or social media sites for reviews from other customers.

Privacy Policies 339

Privacy Policies Branding Brand Identity Multi-Channel 339

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Source: Sprout Social. You’ll have to format your videos differently depending on the channel. Choose Your Platforms.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Social Media. What Is B2B Digital Marketing? Why Is B2B Digital Marketing Important?

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Sprout Social

MARCH 15, 2024

Consider that many YouTube influencers’ level of engagement dwarfs that of traditional ad channels. While many of these channels represent some of the biggest YouTube influencers, we also share a few up-and-coming creators as well. Tagger by Sprout Social Revolutionize your influencer marketing with data-powered social intelligence.

Youtube 106

Youtube Viral Marketing Peer-to-peer Impressions 106

Marketing Insider Group

JUNE 16, 2021

Writing optimized social media posts that are highly engaging isn’t as easy as it looks. Posting on social for a personal account can look a lot different than posting for a business account. To get the most out of social media, you need a plan. Writing Social Media Content that Wins Every Time. You’re not alone.

Social Media 262

Social Media Media Content Linkedin 262

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. They consider it the second-safest digital channel, just behind CTV, and safer than social media, digital audio and digital display. Image: IAB. Image: IAB. Understanding gamers.

Advertising Agencies 111

Advertising Agencies Planning Mobile Advertising Budget Programs 111

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% October marked the fourth consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a 3.2

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

SocialPilot

APRIL 26, 2024

These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Why Should You Schedule Social Media Posts?

Social Media 64

Social Media Effectiveness Media Top of Funnel 64

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Martech

MARCH 7, 2024

Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels. Birdeye’s Birdeye Social platform leverages AI to transform social media management for businesses with multiple locations. Get MarTech! In your inbox.

Marketing AI 111

Marketing AI Work Management Marketing Management Barriers 111

Martech

APRIL 19, 2024

It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. Confidence in data accuracy from key partners is also falling, including from social media (59%), programmatic (57%) and ad serving companies (52%). These challenges have profoundly impacted media planning and buying.

Paid Search Agency 112

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 112

Sprout Social

JANUARY 31, 2024

And like any other type of social media engagement , competition on YouTube is fierce. For brands big and small, growing a channel and dedicated audience is no small feat. YouTube engagement refers to the level of activity associated with your channel and videos. Is your YouTube engagement where you want it to be?

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

ClearVoice

MARCH 9, 2024

Content distribution is the strategy you apply to publishing, sharing, and promoting your content across multiple platforms and channels to ensure maximum reach and engagement. It’s not enough to hit “Publish.” And not all content performs equally well on every channel. Engaging your email list.

Distribution 52

Distribution Paid Content Content Planning 52

Oktopost

MAY 23, 2023

This is the practice of putting old, previously published content to use elsewhere. The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. But social conversations and trends occur in cycles.

Social Media 91

Social Media Social Marketing Media Content 91

SocialPilot

APRIL 25, 2024

Have you ever dreamt of starting a YouTube channel but felt overwhelmed by the behind-the-scenes work? To truly master YouTube, you need a central platform to manage your channel, understand your audience, and keep your viewers coming for more. YouTube Studio acts as a one-stop shop for managing your YouTube channel.

Youtube 59

Youtube Copyright Ideal Customer Profiles Advertising Agencies 59

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. The brand publishes on different platforms to reach different audiences. Publish and distribute content.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Trade Press Services

FEBRUARY 26, 2024

Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. In fact, in a crowded marketplace with increasing digital channels, standing out from the competition requires a dedicated and informed effort. It starts with a keen understanding of B2B buyer behavior.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Sprout Social

SEPTEMBER 16, 2022

The latest Sprout Social Index™? found that YouTube is the second-most popular social platform (behind Facebook). Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube. 9 publishing tips to grow your YouTube channel. How to post a YouTube video.

Youtube 111

Youtube Video Marketing Mobile Marketing Social Media 111

Spiralytics

NOVEMBER 7, 2022

Social media is increasingly becoming a necessity in everyday life. Almost every industry and sector use this interactive channel to communicate with customers, clients, and employees. Even the government is using social media for various reasons. Social Media Use in Philippine Government: A Quick Overview.

Social Media 118

Social Media Tips Media Privacy 118

Martech

DECEMBER 6, 2023

The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. Channel99’s capabilities offer the prospect of an objective, third-party view of campaign efficiency in contrast with results reported by individual channels.

Campaigns 111

Campaigns Account Based Marketing B2B DemandBase 111

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

DECEMBER 15, 2023

Social media publishing supports more tags and mentions Boost social media engagement while reducing your team’s reliance on third-party tools or cumbersome multi-tool social posting work by using the new features to tag Instagram profiles in photos and reels and mention LinkedIn personal profiles, when scheduling posts in HubSpot.

Top of Funnel 114

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 114

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Branding 121

Oktopost

MAY 30, 2023

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. Here are the five things you need to know about streamlining your social media strategy. This is why so many brands feel their social media channels are underutilized.

Social Media 84

Social Media Enterprise Management Media Work Management 84

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement. Our social team designed an experiment to answer this question. “I This content explosion isn’t imagined.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108