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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Breakdown of marketing spending between organic and paid channels was most commonly 75% organic – 25% paid, followed by 50% organic – 50% paid. billion in 2021 to US$410.2 from 2022 to 2026.

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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. There are many digital marketing channels a small business can use to reach their audience and, in the end, get them to buy their product or service. Eighty-seven. Email marketing. Facebook and Google ads.

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Content marketing for events: how to repurpose your event content

SpotMe Blog

And you communicate it on many different channels. . It involves taking the events that you run and turning them into many different content formats and sharing them on a range of channels. . You also make it available on different channels. And it all depends on the distribution channel you’re going to share it on.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Backlinko) 49% of marketers agree that organic search offers the best ROI among all marketing channels. Gitnux) YouTube mobile video consumption grows by 100% every year. billion monthly users.

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Can B2Bs Use Social Media to Improve Marketing Effectiveness?

Adobe Experience Cloud Blog

Even though there hasn’t been a huge explosion in social use with B2Bs, the trend toward using the channels more actively proves that marketers will need to acquire tools and technology to successfully leverage a social media strategy. The Top 4 Social Channels Are Getting B2B Action. Youtube 69%. Facebook 74%. LinkedIn 72%.

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Bringing It Home: How To Build The Optimal Video Production Team

Vidyard

If you’re using a marketing automation platform like Marketo or Eloqua, make sure they understand how to connect your video marketing platform so that no view is left unaccounted for. Your Campaign Manager This person bridges the gap between video asset and marketing asset, and knows their way around your marketing stack.

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Top 5 AI Marketing Tools

Anyword

This allows you to compare your existing copy, be it part of your website, a social media channel, or a blog—to that created by Anyword. Optimizely also delivers a statistical engine for running experiments and implementing analysis tools using real-time information and preset benchmarks. Email Marketing.