Oktopost

OCTOBER 5, 2022

The more data you have on leads, the better you can craft engaging content and messaging. In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. Meet Jennifer.

Eloqua 118

Eloqua Work Management Transparency Marketing Qualified Leads 118

ANNUITAS

MAY 13, 2021

Can it support the full complexity of an automated, multi-channel, perpetual demand marketing program? Enterprise Demand Process provides the framework to ensure successful go-to-market execution – keeping people, process, content, technology and data aligned to and optimizing customer journey. billion in 2019.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Televerde

JULY 25, 2017

Eloqua users tend to be hungry to learn insider tips from other Eloqua users on what they’re doing to convert leads into customers, nurture relationships, and keep customers engaged. Well, the wait is over in Arizona – Oracle, Ideas Collide, and Televerde launched the very first Phoenix Eloqua User group this month.

Eloqua 40

Eloqua Top of Funnel Paid Search Agency Advertising Agencies 40

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements. Maybe not so much anymore.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Webbiquity

NOVEMBER 10, 2020

Mismatched Content Type Priorities. But beyond that, there’s a big disconnect between the resources buyers rely on and tactics vendors use… “In short, vendors spend more time and marketing dollars on content that buyers don’t consume as much. ” Are technology analyst firms in trouble? the qualitative feedback).”

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

SnapApp

FEBRUARY 11, 2014

In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. Eloqua manages the relationship. SnapApp allows you to create the great content.

Eloqua 48

Eloqua Lead Scoring Lead Ranking Top of Funnel 48

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. Because it’s real. It’s in the moment.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Several elements determine the success of your webinars.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

SnapApp

APRIL 19, 2013

If you're an avid reader of our blog, which we hope you are, you already know how excited we are about interactive content. Join us for a free MarketingProfs webinar on Tuesday, April 23rd at 1pm ET as we present How to Increase Engagement and Drive Conversions with Interactive Content.

Eloqua 48

Eloqua Webinar Metrics Conversion Content 48

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

SnapApp

OCTOBER 24, 2018

Let’s take a look at a couple ways Marketo and interactive content take your landing pages to another level to give your audience the visual and interactive experience they’re looking for, and the lead qualification you need to push leads to sales faster than the traditional approach. Content loading… Capture more leads.

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Content Marketing. Oracle Eloqua.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

The Point

NOVEMBER 27, 2018

Just listen to marketing guru Gary Vaynerchuk, perhaps the biggest champion for advertising on Facebook and other channels, who says that social media advertising is “grossly underpriced” and that companies have a window of opportunity to take advantage before big brands drive up the cost. times higher. Click To Tweet. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

ANNUITAS

SEPTEMBER 21, 2018

AND, Adobe invests in its products; whereas, we’ve seen a gap in Oracle and Salesforce’s commitment to the Eloqua and Pardot marketing automation platforms that they acquired. – Digital advertising is primed to become another channel that marketing automation better orchestrates.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

LeanData

JULY 19, 2022

When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks. But that doesn’t mean we should stop using email as a channel. Add targeted content and your email database will work for you.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Metadata

FEBRUARY 24, 2021

Metadata launched a new product, MetaMatch, a proprietary technology that allows B2B advertisers to build custom audiences on Facebook, LinkedIn, Programmatic Display and other channels using B2B targeting criteria (i.e. Notable entrepreneurs, such as Mark Organ (Eloqua), Ilya Volodarsky (Segment), with over a dozen customers (e.g.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

PathFactory

JULY 29, 2022

At the centre of this partnership, Oracle’s robust technology and commitment to a frictionless buying process, alongside PathFactory’s proprietary content intelligence will usher in a new approach to improving the B2B buyer and seller experience. Eloqua Customer? Increasing buyer satisfaction.

Generation 52

Generation Eloqua Customer Satisfaction Buyer's Journey 52

Convince & Convert

JANUARY 21, 2016

This week’s episode of Content Pros is a special hosts only show with your favorite hosts, Chris Moody and Randy Frisch. Much of the episode centers around the big picture effect of content marketing, which is experience. Much of the episode centers around the big picture effect of content marketing, which is experience.

Content 86

Content Eloqua Mobile Marketing Twitter 86

ClearVoice

JUNE 17, 2019

Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role. What is content marketing. to the cryptic… “Content marketing is all the marketing that’s left.” — Seth Godin. But is it the right career for you?

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Customer Experience Matrix

FEBRUARY 21, 2014

That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Outside the DMP itself, DemandBase can store content and decision rules to guide bidding and select which ad is displayed to each account.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. These channels help consumers pick and choose exactly which brands they interact with.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Metadata

SEPTEMBER 9, 2020

There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. San Francisco, CA, Sept. 9, 2020 — Metadata.io, the autonomous demand generation platform, today announced it raised $6.5m

Marketing Analytics Tools 101

Marketing Analytics Tools B2B Thought Leadership Eloqua Demand Generation 101

SendinBlue

AUGUST 24, 2020

Elsewhere, you can get real-time SEO suggestions to help boost your search engine rankings, while the Conversations feature enables you to manage customer communications from different messaging channels all in one place. Omnisend combines powerful email marketing capabilities with SMS marketing and other channels.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels. CMS platforms help in creating mobile-friendly, user-friendly websites.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Content4Demand

OCTOBER 16, 2020

By Tyler Heuple, Digital Content Specialist at Triblio It’s better to know your next step than step where you don’t know. The visibility into your pipeline’s purchase intent is the predictive aspect of orchestration and the utilization of this data is what triggers multi-channel campaigns. Know Your Next Move. Where's the Proof?

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities. HANDPICKED RELATED CONTENT: How to Tear Down Silos to Create a Culture of Content.

Creativity 74

Creativity Enterprise Management Buyer Personas Content 74

Leadspace

MAY 2, 2023

Who specifically has been searching for your type of content? This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). Now let’s move on to the final step to optimizing your Revenue Radar – determining and prioritizing the specific people to pursue.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. It is most suitable for teams that prioritize inbound marketing and need a tool to support their digital content strategies. Oracle Eloqua.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Heinz Marketing

NOVEMBER 26, 2021

In this installment, I’ll dive into each of the Need-to-Have Tools/Channels I listed in part I. Need-to-Have Tools (and their Channels): CRM and Marketing Automation. Some popular MAPs are Marketo Engage, HubSpot Marketing Hub, Pardot, Act-On, SharpSpring, Eloqua, and more. Let’s get into it! Are you convinced?

Account Based Marketing 105

Account Based Marketing ABM Sales Management Budget Programs 105

Oktopost

MARCH 11, 2020

It is a critical channel for any social employee advocacy strategy, but at the end of the day, you do not want your valued employees spending their day on LinkedIn and eventually networking out of their roles. Creating Content That Resonates. I love LinkedIn. Today’s B2B buyers trust people, not brands. Tracking Metrics That Matter.

Linkedin 141

Linkedin Enterprise Management Work Management Marketing Management 141

KoMarketing Associates

AUGUST 23, 2016

Know What Content Resonates. While this certainly requires resources for content development, the company receives great engagement by sharing relatable topics that tie back to its area of expertise. Keep in mind the 80/20 rule – just 20% of your social media content should be about your brand. Ernst and Young. Final Thoughts.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Marketing Insider Group

MAY 24, 2012

So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. ” In this post, I will highlight the key points Rebecca and Jeremiah present and define the 5 steps to achieve content marketing success. Benefits of Content Marketing.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Oktopost

FEBRUARY 28, 2021

It is a critical channel for any social employee advocacy strategy, but at the end of the day, you do not want your valued employees spending their day on LinkedIn and eventually networking out of their roles. Creating Content That Resonates. I love LinkedIn. Today’s B2B buyers trust people, not brands. Tracking Metrics That Matter.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109