Remove case sales
article thumbnail

How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

And the nature of editorial outlets is that most published pieces will be out of date after a year. Sharing good content provides values for your customers, and it’s not necessary to rehash an entire article if you agree with most of it — you can just send readers to the original source.

article thumbnail

Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

Michael Brenner: It really comes down to any company that’s trying to reach new customers. love talking to them about how content marketing, as opposed to advertising, is a way to gain more customers as opposed to spending your way to get there. Whatever the case may be, it’s something with self-interest.

P2P 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person).

article thumbnail

Social Media’s Common Denominator

Wondering Out Loud

I knew I couldn’t agree with his assertion, but, then again, I wasn’t sure how to make a case to the contrary. But if we strip away obvious differences, I believe the case can be made that talking about gum and ERP software are more similar than you might think. Whether the market is B2B or B2C they are both, in the end, P2P.

P2P 40
article thumbnail

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

I had had some really bad sales jobs in high school where I would call people up, telemarketing, selling them coupon books, selling coupon books to little old ladies who absolutely didn’t need them. That’s still the case, but is that weird to you? I’m not an employee of Moz, they are a customer at this point.

article thumbnail

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

I had had some really bad sales jobs in high school where I would call people up, telemarketing, selling them coupon books, selling coupon books to little old ladies who absolutely didn’t need them. That’s still the case, but is that weird to you? I’m not an employee of Moz, they are a customer at this point.

article thumbnail

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. So, that’s what you’re going to get out of this episode.