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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

And case studies are the type of content technical professionals value most. For B2B marketers on Twitter, the best days to tweet are Monday–Thursday; the best times are between 1 p.m.–3 10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11: Content Marketing Institute ). KoMarketing ). CoSchedule ).

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Open Letter to Scott Brinker: Suggestions for Next MarTech Conference

Customer Experience Matrix

One person told me he liked the case studies best; no surprise there. If things get really big, you could also split B2B vs B2C or enterprise vs. SMB. Or, at least, do a word cloud of what people are saying, either in speeches or in Twitter comments. Back to team sports.

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MarketingSherpa Marketing Summit, Top 20 Posts from Day 2

Smashmouth Marketing

sherpab2b09 kimalbee : SMB Newsletter Response: Look beyond the opening click to conversions when examining response and best day to deliver #sherpab2b09 viewstream : @KenricVanWyk landing page driven site fueled only by organic search. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

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MarketingSherpa Marketing Summit: Top Posts from Day 2

Smashmouth Marketing

BabcockJenkins : RT @viewstream : #sherpab2b09 @juliewisdom Top 4 Content Mediums For B2B: 1: video, 2: white papers, 3: ondemand webcasts, 4: case studies. MarketingSherpa : 97% of SMBs say email newsletters ‘important' or ‘very important.only 27% say same about Twitter. sherpab2b09.

Webcast 100
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New Developments in B2B Loyalty Marketing

Biznology

Financial services and telecom have also done well with frequency marketing programs in SMB, examples being American Express OPEN, the MasterCard Business Bonus program, and Verizon’s BusinessLink. Staples, for example, runs a thriving Business Rewards program targeted to its small-medium business customers.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Case studies? If you were to check the number of pages indexed in Yahoo today, you would see that they have over 3,600 pages indexed.