Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Contently

DECEMBER 6, 2022

With the complex marketing strategies most of us design today, models like “multi-touch” and “omni-touch” are crucial to genuinely mapping ROI to every piece of content in the buyer’s journey. It’s also the easiest to explain to leadership how you arrived at your conclusion (that webinar worked!)

Multi-Touch Attribution 174

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 174

NuSpark Consulting

NOVEMBER 3, 2019

Let’s begin by defining a lead generation and why you need lead generation strategies for your business to succeed. Lead generation is a process of identifying and attracting potential customers.Without the right strategy in place, it can use up a lot of your time and resources. What is a Sales Funnel?

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

Inbox Insight

MAY 24, 2024

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Lo and behold, came growth hacking strategies that EVERY marketer started talking about. Growth hacking is a cross-functional strategy to scale your business, essentially aiming at maximizing growth at minimum costs. Growth Hacking Funnel.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. It’s not magic, but with our ultimate guide, email funnels can be simple.

Top of Funnel 75

Top of Funnel Marketing Funnels Email Marketing Conversion 75

FunnelEnvy

FEBRUARY 19, 2024

They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. This post explores landing pages in the context of the SaaS funnel buyer stages: Awareness, Activation/Purchase, and Expansion/Upsell. At Funnel Envy, we’re used to dealing with that complexity.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? Marketing Funnel Stages: Top vs Bottom.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Contently

MAY 26, 2020

Content is all about building trust and loyalty with people so that when they’re ready to buy something, you’re their first choice—driving continuous demand and making the sales process much easier. But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Focus on building value for customers over driving sales. Add more value, and the sales will come.

Top of Funnel 326

Top of Funnel Work Management Marketing Management Content Marketing 326

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Content Standard

MARCH 28, 2019

Recently, a project sent me looking for mid-funnel content examples for a financial services content marketing strategy I was working on. The client—an investment brand—had a well-established content plan with plenty of individual articles, pithy blogs, and top-of-the-funnel awareness content. Enter the mid-funnel asset.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

KoMarketing Associates

JUNE 25, 2019

However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. Below are some of the top B2B digital marketing strategies that marketers need to try in 2019. Sale announcements. Email Newsletters.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

DealSignal

DECEMBER 28, 2021

Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. The goal of any demand generation manager or marketing lead is to create brand awareness and interest. Demand Generation Strategy and Tactics.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Madison Logic

JUNE 5, 2024

While existing buyers know about your brand, they may not be aware of additional problems brewing within their routines, processes, or system infrastructures—which also means that they don’t know to seek out solutions and that you’re the best fit for them. A chart that compares upselling and cross-selling. Courtesy of Madison Logic.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Martech

MAY 4, 2022

.” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity. Engaging buying committees through coordinated marketing and sales programs. Incorporate ABM into top-of-funnel channels. Get the daily newsletter digital marketers rely on.

Account Based Marketing 105

Account Based Marketing ABM Webinar Metrics Effectiveness 105

NuSpark Consulting

JUNE 1, 2018

From the time they first hear about your offering or realize they need a solution, to the purchase and after-sales relationship, they are moving through your sales funnel. What Mid-Funnel Content Is. Mapping Mid-Funnel in the Buyer’s Journey. How to Develop Effective Mid-Funnel Materials.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

Heinz Marketing

MAY 29, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

Hubspot

MAY 5, 2021

Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You watched how much fun they were having, doing your research. In this post, I'll explain what conversion funnels are and how they impact your customer journey.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

Hubspot

MARCH 26, 2020

To create the optimal customer experience, it's undeniably critical your sales and marketing teams are well-aligned. For instance, imagine this: your prospect has been researching a new video conferencing tool for weeks. Before calling a sales rep, your prospect decides to read numerous blog posts on your website.

Distribution 96

Distribution Work Management Paid Search Agency High Quality Lead 96

BenchmarkONE

JUNE 9, 2020

Like middle children and middle seats on an airplane, it’s easy to gloss over middle-of-the-funnel marketing. Top-of-the-funnel content is all about bringing in leads, and the bottom is about closing the deal. The middle of the funnel is where you bridge the gap between the top-of-the-funnel (awareness) and the bottom (decision).

Top of Funnel 61

Top of Funnel Marketing Automation Services Content Case Study 61

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. This builds a loyal following of buyers.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Today content marketing has become an essential instrument for b2b companies to communicate with their audience and gain exposure in this extra-competitive environment.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing AI Marketing & Strategy 52

seo.co

OCTOBER 16, 2020

Marketing Funnels — Table of Contents. What is a Marketing Funnel? + The 5 Stages of the Sales Funnel. They’d rather earn a quick sale. What is a Marketing Funnel? In this sense, it’s an efficient process for both parties.). Creating High-Conversion Content for Each State. What’s the solution?

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Read more here.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Rev

FEBRUARY 8, 2023

This blog post covers all you need to know about MQLs—from definitions to strategies for converting leads into paying customers. You’ll also learn how MQLs compare to sales qualified leads, (SQLs) and how they work together in the sales funnel. But, this is not the case with SQLs. and “Why do MQLs matter?”

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

New North

AUGUST 29, 2023

This blog post will guide you through the evolution of B2B lead generation, exploring the shift from traditional to more innovative strategies and highlighting the factors to consider when choosing among B2B lead generation companies as your lead generation provider.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Automation presents a solution to streamline your email processes and achieve scalable results.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

ClearVoice

MAY 10, 2024

A well-crafted content strategy isn’t just about campaigns and conversions. Let’s explore how a unified content strategy can transform your business in each department. In people management, the right content turns the mundane into the memorable, boosting retention, engagement, and overall morale. Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Coach your speakers to connect with and inspire your audience.

Webinar Metrics 103

Webinar Metrics Tips Marketing Automation Services Thought Leadership 103

Only B2B

NOVEMBER 15, 2021

Soon after, the leads are forwarded to sales teams, who must sift through an excessive amount of low-quality leads. Then the criticize game begins, and sales and marketing teams begin pursuing each other rather than cooperating. Create and manage a website Search Engine Optimization Content marketing. Multichannel Marketing.

Lead Ranking 118

Lead Ranking Marketing Qualified Leads MQL Work Management 118

GreenRope

DECEMBER 15, 2021

How to Create an Easy-to-Follow Marketing Strategy. 2022 is just around the corner and if you have not already started planning your marketing strategy for the upcoming year, now is the time. That being said, a roadmap highlighting key goals and strategies can guide your company to overall growth and success in the New Year.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 52

Parse.ly

JULY 21, 2022

Content can come in many formats, such as blog posts , videos, and webinars.]. Lattice’s HR and people management templates. Nik Sharma’s weekly DTC newsletter. For example, A Marketer’s Full Funnel Guide to Navigate Data Privacy Changes launched soon after Apple and Google announced new restrictions on consumer tracking.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Brandpoint

MARCH 31, 2020

This marketing tactic is a great way to get your expertise in front of a large audience and start filling gaps in your sales pipeline. Cost-Per-Lead (CPL) campaigns are fixed-cost lead generation tactics that promote your high-quality, gated content through a closed network of industry-specific B2B websites.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Scoop.it

SEPTEMBER 7, 2022

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Consider hosting free webinars.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. Content Marketing & Sales One of the clearest points of synergy exists between content marketing and sales enablement.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183