SnapApp

JULY 10, 2018

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Conferences to Attend.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

SnapApp

JULY 10, 2018

And while this may seem simple enough, keeping up with industry trends entails keeping a finger on the pulse of marketing at all times to know what’s working and what’s not. Just a few years back, brands were still largely focusing on traditional outbound marketing strategies. Demand Gen Conferences to Attend.

Training 48

Training Demand Demand Generation Agencies Planning 48

LeadSloth

APRIL 29, 2009

Marketo Modern B2B Marketing Blog. Marketo publishes a steady stream of interesting articles, now including articles written by Maria Pergolino from the Inbound Marketer blog (also on the earlier Top-10 ). Pardot Corporate Blog and Adam Blitzer’s B2B Marketing ROI blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Kapost

DECEMBER 12, 2016

.” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. The Age of Inbound. Three years ago, when I joined Kapost we were out educating the marketplace on inbound marketing. ’… when you are going account-based, you are fishing with a spear.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

Marketing Insider Group

JANUARY 24, 2013

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Write case studies, eBooks, white papers, etc.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SmartBug Media

JUNE 6, 2019

Are they consistently asking for case studies? Always Remember Who You’re Talking to: Tools and automated platforms have helped marketers blast blogs, emails, and messages to prospects—but we’re now starting to see the downside of these efforts in that consumers are demanding more personalization.

Buyer Personas 58

Buyer Personas B2B Marketo Blast Campaigns 58

Adobe Experience Cloud Blog

MARCH 7, 2016

Author: Phillip Chen For growing companies, your enterprise marketing journey begins with figuring out how to close bigger, or even the biggest, deals at large corporations. An example of this at Marketo would be accounts that engage with the Gartner Magic Quadrant report that we send, which is a late-stage asset.

Multi-Touch Attribution 48

Multi-Touch Attribution Planning Marketo Thought Leadership 48

BenchmarkONE

OCTOBER 31, 2019

Landing pages are an important part of digital marketing, but they’re not worth their weight in pixels if they can’t help convert visitors into customers. High-converting landing pages do the lion’s share of the work, like the one in this case study. Take Marketo’s landing page for their guide to account-based marketing.

Landing Pages 54

Landing Pages Marketo Account Based Marketing eCommerce 54

Outgrow

MAY 16, 2023

How do you approach inbound marketing for such businesses? Alex Mackrill: Yeah, well, inbound starts and is built on a foundation of understanding your customer, understanding their unique goals and challenges, and understanding the journey that they might go on towards purchasing your product or service.

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52

Unbound B2B

FEBRUARY 6, 2023

Instead of engaging wider audiences, you can also deploy an account-based marketing (ABM) strategy to focus your marketing efforts on a specific targeted group. According to a study by Marketo, 97% of marketers achieved higher ROI with ABM marketing than other marketing strategies.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

NuSpark Consulting

JANUARY 21, 2012

General B2B Marketing & Lead Generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Khalid Saleh, Ayat Shulairy.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Business Brainz

JULY 11, 2021

No one can deny how crucial insight is for the success of any marketing strategy. Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Industrial Marketing Today

FEBRUARY 12, 2012

Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results. Here are some of the significant findings from their research studies: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Some refer to this as “drip marketing.”.

Lead Nurturing 60

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 60

Adobe Experience Cloud Blog

OCTOBER 3, 2012

One way we use marketing automation is to establish trust through education by telling the stories of our customers. Those stories don’t have to be dry case studies – they can be short videos or profiles, whimsical and often comical insights into how our services impact marketers’ lives.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Marketing Management 48

SmartBug Media

NOVEMBER 15, 2019

This unique vertical requires the best marketing tactics needed to meet revenue goals specific to each company and audience. Inbound marketing is an essential piece of that puzzle as a technique for drawing customers to products and services via content marketing, social media, search engine optimization, and more.

Inbound Marketing 69

Inbound Marketing Paid Search Agency Marketing Automation Services Companies 69

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

When it comes to content and marketing automation I tell people to consider the following: Use quality over quantity —You can effectively start your journey into marketing automation with just a few key pieces of content. Please join the conversation in the comments section below.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. Awareness stage webinar vs Consideration case study). Christine B.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

The ABM Agency

APRIL 30, 2023

Reading Time: 12 minutes As a marketing professional, understanding the nuances of account-based marketing vs. inbound marketing is crucial for developing effective strategies in the B2B SaaS sector. This may include case studies, whitepapers, or even customized product demonstrations.

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

Contently

OCTOBER 25, 2023

The content should showcase your brand’s unique attributes, transitioning them from just a lead to a marketing qualified lead (MQL)—someone who’s shown interest in your products or services through specific marketing activities, indicating a higher likelihood of becoming a customer.

Top of Funnel 78

Top of Funnel Lead Ranking Marketing Management Marketing Qualified Leads 78

Full Circle Insights

FEBRUARY 28, 2021

In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. Case Studies. Full Circle Method for Digital Marketing Overview. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Hired Case Study.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Online Marketing Institute

JULY 31, 2009

Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SmartBug Media

DECEMBER 17, 2019

You market to the contact or lead based on what you know about them. If you use a marketing automation tool like HubSpot or Marketo , you’ll be able to see what offer the lead converted on, when they converted, and other interactions they’ve had on your site. Encouraging the lead where to go next. Building a Great Landing Page.

Landing Pages 116

Landing Pages Marketing Automation Services Lead Ranking Marketing Qualified Leads 116

Atomic Reach

NOVEMBER 9, 2018

Again, content marketing has proven to be one of the most successful tactics for generating leads and increasing conversions. Blog posts, videos, case studies, white papers, and webinars act as informational resources. What is Inbound Marketing? Inbound vs. Outbound Marketing: What Are They?

Enterprise Management 85

Enterprise Management Work Management Marketing Management Marketing Strategy 85

Albacross

APRIL 24, 2019

Outbound VS Inbound Marketing. There are two main marketing lead generation channels: Outbound marketing. Inbound marketing. By contrast, inbound marketing draws your customer into your funnel, and “earns” their attention. Video Marketing. Hoot Suite.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Ambal's Amusings

AUGUST 27, 2009

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Rebel Brown's blog Phoenix Rising. Outputs, Outtakes, Outcomes.Oh

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. Better results from marketing spend with better targeting. Align and bridge the gap between Sales and Marketing.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

SmartBug Media

DECEMBER 2, 2019

Use podcasts, videos, or webinars to tell stories that resonate with your target market. Share customer testimonials, reviews, and case studies to develop trust with your audience and make sure to optimize your content with SEO so that your target market can reach you. Video Platforms.

Marketing Automation Services 91

Marketing Automation Services Budget Programs Tactics Cost per Acquisition 91

Vidyard

AUGUST 3, 2016

Depending on your audience, you have to learn the nuances of a niche community, understand what kind of messaging appeals to your prospects, and work hard to beat back against the rising tides of other marketing messages that are bombarding them from every angle. That’s the challenge that confronts Tara Robertson every day.

Sales Management 50

Sales Management Webinar Metrics Work Management Advertising Agencies 50

Engagio

OCTOBER 1, 2019

In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Adobe Experience Cloud Blog

APRIL 23, 2012

Later, when your prospects are better qualified and actively engaged with your organization, you can roll out more targeted content, providing case studies, demonstrations, webinars and other materials that clearly show how your product or service can resolve the business issues you know your prospect has. Don’t Forget Video.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

First off, how do you define content marketing? B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Hitting on a single topic in marketing, social media and business communications. What is it? The Science of Social Media.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Full Circle Insights

MAY 20, 2022

As you explore the customer journeys of your closed/won deals, look for patterns that can direct your actions for the highest marketing performance results. Case Studies. Full Circle Method for Digital Marketing Overview. AppDynamics Case Study. Apptio Case Study. DiscoverOrg Case Study.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

JANUARY 28, 2021

Marketers who keep an unwavering focus on customers, adopt methods that allow them to pivot rapidly in response to changing conditions and new facts, while driving efficiency in processes and spending allocation on digital outreach will be best prepared for the next disruption. How Getting Marketing Attribution Right Boosts.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

NOVEMBER 26, 2020

Our platform complements your current marketing stack and brings data from all of your various marketing systems into CRM in a standardized way for full funnel analysis. Case Studies. Full Circle Method for Digital Marketing Overview. AppDynamics Case Study. DiscoverOrg Case Study.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

NOVEMBER 24, 2020

Case Studies. Full Circle Method for Digital Marketing Overview. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study. Hired Case Study. Jobvite Case Study. Vidyard Case Study. Additional Resources.

Full Circle Insights 94

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 94

Full Circle Insights

NOVEMBER 25, 2020

I’ve had several B2B customers tell me that at a fast-growing startup company, marketers need three tools: Salesforce (CRM), Marketo (marketing automation) and Full Circle Insights (analytics). Marketo is the marketing automation system for managing all campaigns, outbound and inbound. Case Studies.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

Full Circle Insights

NOVEMBER 24, 2020

Case Studies. Full Circle Method for Digital Marketing Overview. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study. Hired Case Study. Jobvite Case Study. Vidyard Case Study. Additional Resources.

Planning 91

Planning Sales Management Lead Ranking Marketing Attribution 91