Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Webbiquity

MAY 10, 2011

Get more from your presentations. For those readers who aren’t able to make it to that industry event to hear your product expert speak live, extend the life of that carefully crafted presentation by posting it on a social content sharing site like Slideshare. Display testimonials linked to case studies in your sidebar.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

NOVEMBER 7, 2012

They're also great for giving site visitors a quick overview of what you offer (like the first HubSpot software overview video below) as well as providing deeper dives into specific product features and use cases (like in the second video below about HubSpot's Contacts tool ). 4) Customer Success Stories/Case Studies.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

OCTOBER 17, 2018

Increasing the number of certifications held by each student (HubSpot Academy). Capland's team zoomed into the data and noticed that many users who borrowed a video from Wistia just to complete that onboarding step actually viewed it -- which presented an opportunity. "We Improving homepage conversions with product messaging (Trello).

Resources 101

Resources Lead Ranking Marketing Automation Services Lead Scoring 101

Hubspot

MARCH 21, 2013

Posting who is attending which events in a public place -- like an internal company newsletter, forum, or wiki -- makes it easier for your sales reps to connect you with prospects they're speaking with that are attending the same events. Do you need to come back with the speakers' presentations so you can share that with your company?

Conference 28

Conference B2B Thought Leadership Trade Show Network Marketing 28

Hubspot

AUGUST 5, 2016

At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. At HubSpot, we write a mock press release before we launch a product. In the screen shot above you can see some of these elements in action on the HubSpot Ads product page. 3) Write a mock press release.

Planning 28

Planning Product Tips Buyer Personas 28

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. Learn more.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40