markempa

JUNE 7, 2005

That’s a good thing - but as many of us know – generating a ton of clicks/visitors does not mean that more sales leads will follow. So what else can you do to improve the traction of your website to generate more leads? So what else can you do to improve the traction of your website to generate more leads?

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

Industrial Marketing Today

DECEMBER 7, 2010

It is not just about posting a bunch of white papers, case studies, online demos and webinars on your website and hoping that someone will download and read. and the author of eMarketing Strategies for the Complex Sale , in one of her blog posts wrote, “Sending an Email Is NOT Nurturing.”

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. " He didnt know that he explained how the halo effect works.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MARCH 2, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Close the loop with your sales team regularly.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Webbiquity

APRIL 14, 2014

However, just over a third of marketers view each channel as valuable for lead generation. eMarketer ). eMarketer ). eMarketer ). eMarketer ). B2B marketers rate in-person events and case studies as the most effective content marketing tactics (see full list below). eMarketer ). FlipCreator ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. 78% of B2B buyers use case studies when researching purchases - DemandGen. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JULY 26, 2010

Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ). B2B Sales Lead Generation using SMM , Monday, July 19, 2010. John Bethune ( @johnbethune ). April 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

OCTOBER 23, 2013

Stevens of eMarketing Strategy presented our latest Biznology® Webinar about how to plan your B2B content libraries. B2B marketers are well aware that content—such as white papers, infographics, research reports, case studies, and videos—are essential tools for marketing effectiveness today. Photo credit: Saad Faruque.

Planning 80

Planning B2B Marketing Emarketing Content Marketing 80

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Why Companies Need to F-R-E-E Their Case Studies - Stories that Sell , November 11, 2010. Thought Leadership Interview: Jill Konrath on Closing the Gap between Marketing and Sales - Funnel Focus , July 20, 2010. How to Kill Your Business with One Email - eMarketing Strategist , November 8, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Webbiquity

NOVEMBER 12, 2013

eMarketer ). 60% of B2B marketers identify lead generation as their top online marketing challenge. eMarketer ). Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

eMarketer ). 60% of B2B marketers identify lead generation as their top online marketing challenge. eMarketer ). Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Online Marketing Institute

JULY 31, 2009

a system that nurturing inquiries (emarketing and telemarketing), distributes the “leads” to various complicated sales distribution systems (outside direct, inside direct, dealers and distributions, etc.) We have 142 articles on the Sales Lead Management Association web site that covers the many sub-topics of managing inquiries.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Copywriters: Homework Makes You a Better Case Study Writer - Stories that Sell , August 18, 2010 Copywriters: Today’s the first day back to school where I live. Now’s the perfect time to talk about the studying you have to do as a case study copywriter. Say you’ve just signed a new client for case studies.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40