Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. One of our favorite content marketing ROI case studies comes from Tiger Fitness. Forrester ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

ViewPoint

MAY 5, 2015

In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. Better segmentation.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

SpotMe Blog

SEPTEMBER 22, 2022

Doreen suggests analyzing your HCP demographic data to understand what the doctors attending your events prefer. By having a mobile event app at your in-person life science event, you can see what sessions HCPs are attending, what content they’re engaging with, and how long they spend watching your presentations. . HCP interaction.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Delivra

OCTOBER 23, 2018

And your prospects want you to connect with them through email, according to research by Forrester. Using marketing automation, you’re able to start segmenting your subscribers beyond demographic factors like industry, job title, and annual revenue. Make sure you’re creating a journey that is natural for each subscriber.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. You can also look for case studies, reviews on sites like Clutch or G2, and ratings. Presently, they have a team of 50-249 employees to work on each campaign dedicatedly.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

SEPTEMBER 21, 2010

Demographics: Do you want to be able to filter by the demographics of the author? Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis.

Social Media 155

Social Media Media Paid Content Work Management 155

Martech

FEBRUARY 11, 2022

One-to-one personalization is the future,” said Ehren Maedge, GM of North America at customer engagement platform MoEngage, in his presentation at our MarTech conference. Using demographic, firmographic, and psychographic data gleaned from CRMs , marketers can build profiles that represent their customers’ interests and behaviors.

Work Management 116

Work Management Personalization Marketing Management Marketing AI 116

Convert

FEBRUARY 24, 2021

This covers demographic data, devices, browsers, etc. In the case of your eCommerce store, an example would be your GA dashboard. When all the data is put together and presented in context, it is consumable and you can draw insights from it. It’s important to check that out to make sense of the present. Thom Ives (Ph.D.),

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

Albacross

AUGUST 7, 2018

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. Okay, one more statistic for the road: Despite the many advantages of lead nurturing, a study by MarketingSherpa shows that only 36% of marketers actively nurture their sales leads. Case Studies.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. Okay, one more statistic for the road: Despite the many advantages of lead nurturing, a study by MarketingSherpa shows that only 36% of marketers actively nurture their sales leads. Case Studies.

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88