What Is Bottom of Funnel Sales Content and How to Create it to Boost Conversions
Scoop.it
JANUARY 26, 2023
This oversight occurs because sales experts tend to focus solely on selling at this stage and less on providing more value to the customer before they’re ready to buy. If they’re not ready to buy just yet but are getting there, send them additional materials after the webinar like a case study or a price-feature comparison.
Let's personalize your content