Case Study: How Aqua Security Reached 24% Conversion to MQL
Envy
JULY 31, 2017
While many startups are often tempted by the quick wins, Aqua’s team was clearly looking for a long term marketing strategy and goals from the outset, focusing on market education and setting up well thought-out lead nurturing campaigns. Our strategy included: Inbound Marketing to educate and build awareness. Step 6: PPC.
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