Act-On

APRIL 29, 2024

Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. More than 3,000 companies pay to use the company’s branding and recruiting tools (55,000+ free employer accounts). MCCORMICK & COMPANY : Launched FlavorPrint, an online flavor recommendation tool that visually represents consumer’s tastes. Like this post?

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Digital Transformation Case Study Case Studies Studies 184

Act-On

JUNE 13, 2024

Then, record a video or written case study, repurpose that content into the relevant lead-nurturing series, share clips on social media, and post it to your website. And of course, an important tool in scaling is marketing automation. How to Improve Customer Retention by Starting Small Take one action.

Marketing Automation Services 130

Marketing Automation Services Cross-Selling Tools Planning 130

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. What is a Case Study Video? What are the Benefits of Case Study Videos?

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Outgrow

MAY 12, 2024

Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. Outgrow is a no-code tool that allows you to easily create interactive quizzes , chatbots , calculators , surveys , and assessments without any coding knowledge.

Case Study 52

Case Study Case Studies Outgrow Studies 52

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. The post CASE STUDY: Lead Capture for Speakers & Conferences appeared first on Lead Liaison. I once attended a hybrid conference. I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience.

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

Lake One

OCTOBER 11, 2023

Generative AI tools can repurpose your message, automatically adapting it to a different audience. ServiceMax: A Study in Website Functionality ServiceMax makes field technology for infrastructure producers. The post AI in B2B Sales and Marketing: Uses and Case Studies appeared first on Lake One ®.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. They used tools like Semrush and Google Ads and researched among distributors, customers and competitors.

Case Studies 79

Case Studies Case Study Studies Buy 79

Marketing Insider Group

NOVEMBER 16, 2020

MarTech tools can automate, optimize, and analyze your marketing programs like never before. The MarTech landscape is growing as more organizations realize the value of marketing technology, but what tools are the most important for driving sales? MarTech tools can be a pivotal piece of increasing conversions and sales.

Marketing AI 305

Marketing AI A/B testing Tools Lead Scoring 305

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study. Why are they important?

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Case Study Case Studies Studies Work Management 52

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Would you rather listen to this blog instead of reading it? Just click play below.

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! Out of all the tools present out there, why Outgrow?

Outgrow 85

Outgrow Case Study Case Studies Lead Scoring 85

Stevens & Tate

MARCH 22, 2021

Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. It’s due to these reasons that you should consider using case studies. What are the Benefits of Using Case Studies?

Case Study 59

Case Study Case Studies Studies Word of Mouth 59

Marketing Craftmanship

OCTOBER 14, 2014

The B2B marketer’s task is to equip the sales force with methodologies and tools that help initiate and facilitate intrinsic selling. Create Tools to Engage Prospects. Wittreich website case studies' Would a company ever publish examples of its past work that were not portrayed as highly successful?).

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

SendX

AUGUST 27, 2020

This is especially the case for e-commerce, where people can order online and give you their money in a matter of minutes, without even leaving their home. To manage communication with customers on multiple channels, many businesses use tools that engage customers in an efficient way, throughout their consumer journey.

Marketing Automation Services 370

Marketing Automation Services Marketing Management Tools Customer Satisfaction 370

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Pro Tip 2: Check out this buyer’s persona tool to generate a customizable buyer’s persona for your brand. . In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing. E-commerce Marketing - Case Studies .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Heinz Marketing

MARCH 4, 2023

How to Write a Case Study (That Actually Closes Deals) by Ryan Law Five advanced ways to improve the persuasiveness of your next customer case study and an acid test to see if you’ve done it. Then, we’ll dive into best practices and enrichment tools that can help you deliver on data potential.

Case Study 52

Case Study Case Studies Studies Cross-Selling 52

Sana Commerce

JULY 16, 2023

By using these tools, this flexibility allows businesses to deploy capabilities independently and fosters agility and scalability. Business-focused and cost-efficient: Composable commerce provides B2B businesses with the necessary tools and capabilities for both business buyers and development teams.

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. What is a Case Study Video? What are the Benefits of Case Study Videos?

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. To build this library, you'll need case study interview questions that will surface valuable details and insights. The following list of 100 case study interview questions will help you build a narrative using the “ Problem - Agitate - Solve ” method.

Case Studies 95

Case Studies Case Study Studies Work Management 95

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

PathFactory

DECEMBER 8, 2022

As one of the largest product and data training providers in the world, Pragmatic Institute has spent the past two decades creating thousands of in-depth articles, webinars, podcasts, and tools to establish their thought leadership and credibility. They would bounce after reading just one article.

Case Study 52

Case Study Case Studies Studies Marketing Websites 52

Optinmonster

FEBRUARY 21, 2020

I enjoy how easy it is to integrate OptinMonster with WordPress and email marketing tools. The post Case Study: How AdamEnfroy.com Got 11K+ Email Subscribers in 2019 appeared first on OptinMonster. I also like working with campaign design and display rules. And I like how easy it is to optimize your display rules.

Case Study 84

Case Study Case Studies Studies Opt-out 84

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! This Outgrow interactive case study is definitely proof of that.

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Outgrow Case Study Case Studies Studies 52

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. They use proven sales and marketing techniques and tools to deliver the right content at the right time. Let’s have a look. Why Outgrow?

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

Optinmonster

JUNE 10, 2021

Here’s what Remy had to say about his OptinMonster experience: “I’ve been in digital marketing for over 10 years, and OptinMonster is #1 on my list of software tools all digital marketers must master. The post [Case Study] How DateID Increased Subscriptions by 175% Using OptinMonster appeared first on OptinMonster.

Case Study 69

Case Study Case Studies Studies Conversion Rate 69

KoMarketing Associates

JUNE 23, 2016

A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Tools, resources, and best practice insights that have enabled our organization to maintain success in the long run. Key Takeaways from the Presentation. How to leverage search and content analysis to inform tactics and improvements.

Case Study 120

Case Study Case Studies Marketo Studies 120

Vision Edge Marketing

APRIL 16, 2024

Let’s explore how your organization can leverage digital tools and technologies within iterative processes and harness data to achieve sustained success and reap these benefits: Improved operational efficiency (40%) Faster time to market (36%), and Better meeting customer expectations (35%). This was the case for Coca-Cola Bottling Co.

Digital Transformation 273

Digital Transformation Work Management Terms and Conditions Marketing Management 273

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. T-Mobile wanted to lean into the customer experience and to fully realize this goal they needed to have a tool that gave them the agility to identify and address customer pain points quickly.

Case Study 74

Case Study Case Studies Studies SMS 74

Outgrow

APRIL 7, 2020

Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x. And however much we tell you about Outgrow interactive content, nothing’s going to be as good as a juicy case study. Outgrow is a SaaS tool that lets you create interactive content. StepOne Agency - The Client In Question.

Outgrow 52

Outgrow Case Studies Case Study Paid Search Agency 52

OutboundView

JANUARY 19, 2024

Advancements in Technology : The advent of more user-friendly dialers and email marketing technology has made it possible for teams to manage these tools more efficiently, reducing the need for individual SDRs to perform one-on-one follow-ups. On average, with all hard expenses (salaries, tools, etc.), they were spending $70K/month.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

Biznology

AUGUST 8, 2016

Social media monitoring is the act of using a tool to listen and measure what is being said about a business or key topic on the internet. Many providers have created tools to facilitate analysis of social media channels. But before you pick a tool to analyze, shouldn’t you decide what’s most important to measure?

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

ClearVoice

JANUARY 25, 2019

A case study is an valuable content asset that mature marketing organizations should develop for use in the sales cycle. To create an exemplary case study, you need to clearly define expectations, determine key client-side contributors, and establish an approval process with your customer.

Case Study 77

Case Study Case Studies Template Studies 77

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59