Heinz Marketing

JUNE 20, 2023

The strategies that were effective yesterday may no longer yield results. 4 Customer-Led Strategies for Success Here are a few customer-led growth strategies you can try in your organization to build loyalty, drive sales, and navigate choppy waters: 1. This may include blog posts, whitepapers, case studies, webinars, etc.

Webinar Metrics 112

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 112

Trade Press Services

MAY 13, 2024

By producing a diverse range of video styles, from product demos to thought leadership interviews, B2B marketers drive engagement, build credibility, and accelerate business growth. 10 Types of B2B Marketing Videos Like with all other marketing initiatives, there is no one-size-fits-all strategy to make video a powerful asset.

Video Marketing 85

Video Marketing B2B Marketing B2B Thought Leadership Work Management 85

Marketing Insider Group

MARCH 18, 2021

This is a massive, missed opportunity to generate leads, create interest around products, and establish a presence that resonates with their audience over time. Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration.

Social Media 347

Social Media Work Management Webinar Metrics Social Marketing 347

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. Content produced and distributed by your business’s marketing team and partners should be available on any channel where your customers are conducting research.

Marketing AI 122

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 122

Scoop.it

FEBRUARY 22, 2024

This post will explore seven content marketing tips and examples for HR audiences and leaders. Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Act-On

APRIL 29, 2024

Marketing Campaigns Manager, describes, “When you have a lower lead score, we offer thought leadership content. Then, as your lead score grows, we start to introduce more mid-funnel and bottom-of-funnel content — maybe some case studies around the impact of marketing automation.” As Suzy Balk, Sr.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Choose your topic carefully.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Tiecas

FEBRUARY 5, 2024

Reaching Target Audience : Identifying and reaching our target audience of engineers, procurement managers, and other technical decision-makers within industries can be challenging. We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. An ICP is essentially a blueprint of your ideal customer company.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Trade Press Services Newsletter

NOVEMBER 2, 2022

Produced by MarketingProfs and CMI , the annual study surveys more than 1,100 content marketers from around the globe about their experience with and predictions for the future of B2B content marketing. A documented marketing strategy is essential. The best news from this year’s report? Speaking engagements are back with a bang.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

The Point

APRIL 22, 2020

Minimize risk by posting multiple assets with a mix of topics and form-factors (ebooks, Webinars, third party reports). Remember, thought leadership content will typically drive more leads, but leads that convert more slowly. A Nurture Strategy for Content Syndication Leads Click To Tweet.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Don’t overlook video in your strategy. Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98

Hubspot

APRIL 13, 2021

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI.

Work Management 98

Work Management Webinar Metrics Marketing Management Software 98

Tiecas

MARCH 21, 2024

My personal thoughts and experiences as an industrial marketer and consultant. Build Trust with Proof: Testimonials, case studies, and even unfiltered, engineering-focused FAQs demonstrate your expertise and track record. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Types of B2B Lead Generation Strategies. What does a “good lead” look like anyway? What is Lead Generation?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. So why do B2B companies need a sales enablement strategy? In many cases, it’s because the content is wrong; it simply doesn’t address the right challenge the buyer may be having. Case Studies.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . It perfectly aligns with B2B buyers’ behavior patterns. .

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. So why do B2B companies need a sales enablement strategy? In many cases, it’s because the content is wrong; it simply doesn’t address the right challenge the buyer may be having. Case Studies .

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Salesforce Marketing Cloud

MARCH 19, 2024

“A Serviceblazer understands what I’m doing on a day-to-day basis and can offer advice and listen to me talk about issues,” said Christina Nava, director of Salesforce strategy at Gaggle. Unlock your leadership potential Being a Serviceblazer isn’t just about staying informed; it’s about taking what you know to the next level.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Zoominfo

JULY 2, 2020

Oftentimes, this is due to a lack of strategy. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Establish goals and KPIs.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

SmartBug Media

SEPTEMBER 24, 2021

The same goes for your content strategy. Your blog should be the center of your content marketing strategy. So ramp up and bolster your blogging efforts with a content syndication strategy to get you off to the races. What Are the Competitive Benefits of a Content Syndication Strategy? The Blogging Game as We Know It.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. The Thought Leadership approach according to ExoB2B.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

BOP Design

JUNE 8, 2021

Wondering what types of content to include in your B2B content marketing strategy ? Here is what we recommend to consider including in your content strategy. Thought Leadership. Thought leadership content provides fresh, new perspectives or industry insights that are valuable to professionals working in your industry.

B2B Marketing 102

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 102

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. We focused on evergreen content strategies in order to fuel our organic growth. Here's how the email growth progression was trending.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Heinz Marketing

MAY 22, 2023

In this blog post, we will delve into the differences between the two, explore the unique benefits of utilizing videos in B2B marketing, and provide practical insights into integrating video marketing into a comprehensive content strategy. The tone and style of these videos are more professional, informative, and authoritative.

B2B Marketing 107

B2B Marketing Video Marketing B2B Thought Leadership B2B 107

PathFactory

MAY 24, 2024

I always feel so energized by seeing customers, former colleagues and coworkers and having so many intelligent and thought-provoking conversations with industry peers. There are many types of AI capabilities that we can and should be using in our ecosystems that we aren’t today across many use cases. You can register here to join us.

Forrester 52

Forrester Marketing AI Marketing Analytics Tools Process 52

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Develop an audience profile that aligns with your topic and value proposition.

Webinar Metrics 104

Webinar Metrics Tips Marketing Automation Services Thought Leadership 104

Litmus

OCTOBER 14, 2022

Interactive emails that let you learn more about their interests through email polling or surveys . Consideration is still early in the email marketing funnel, but this is your opportunity to start building authority and establish yourself as a thought leader in your industry. Consideration. Decision/Conversion.

Marketing Funnels 99

Marketing Funnels Top of Funnel Email Marketing Webinar Metrics 99

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. Want to read the full report?

Digital Asset Management 80

Digital Asset Management Work Management Marketing Management Budget Programs 80

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. An inbound content marketing program can range in size depending on the amount of bandwidth a particular team has for implementing the strategy. The Case for Inbound Content Marketing.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Salesforce Marketing Cloud

JANUARY 17, 2024

“A Service Star understands what I’m doing on a day-to-day basis and can offer advice and listen to me talk about issues,” said Christina Nava, director of Salesforce strategy at Gaggle. Solve problems fast Encountering a roadblock in your customer service strategy ? Here’s what they told us. 1.

Work Management 132

Work Management Peer-to-peer Service Communities 132

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. Today content marketing has become an essential instrument for b2b companies to communicate with their audience and gain exposure in this extra-competitive environment.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing AI Marketing & Strategy 52

Sprout Social

MARCH 19, 2020

It provides a wealth of data and information to leverage in your pitches and client strategies. Lead by example and let your agency’s social strategy shine through. . Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Social Media Ad Agencies 105

Trade Press Services

MARCH 4, 2024

Writing about the news of the day might get your signal boosted to a larger audience,” writes Bill Sherman, COO of Thought Leadership Leverage , “but remember, it won’t do you any good unless that audience will be interested in, buy, and use your content. This is a key attribute of any thought leader.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77