Case Studies Marketing Mix Tips White Paper 
markempa
JULY 29, 2013
Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. It’s no more difficult to produce online video content than it is to produce a white paper. The digital video audience is growing. from 2010 to 2016.
Madison Logic
JUNE 5, 2024
And it doesn’t have to be new—having customers contribute to case studies and then discussing their results on a podcast or webinar allows existing buying groups that attend the webinar or read the case study to deeply consider their position and opportunities with the next tier or additional feature.
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accelerate agency
APRIL 12, 2023
Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit.
Vidyard
DECEMBER 12, 2013
While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. This helps improve your SEO , and your content ends up serving as your first line of case deflection.
Biznology
FEBRUARY 23, 2015
70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Here are 15 B2B case studies.
Madison Logic
MARCH 26, 2024
Distribute your educational content—such as analyst reports, infographics, white papers, and eBooks—across various platforms and websites frequented by your target audience. Case studies that detail the journey and outcomes of similar businesses provide tangible evidence of your product’s value.
Full Circle Insights
FEBRUARY 28, 2021
In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. White Papers. Case Studies. Full Circle Method for Digital Marketing Overview. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.
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