Webbiquity

NOVEMBER 17, 2020

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID. Unsatisfactory ROI. ROI is the ultimate barometer of success.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

Marketing Insider Group

NOVEMBER 28, 2022

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. Increased traffic, more leads, and greater online visibility than their top competitors. The results one year later? The Problem: A Need for More Consistent Content.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Generating Quality Leads : Generating high-quality leads is critical for driving business growth.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

SendX

FEBRUARY 11, 2021

That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation.

Lead Generation 391

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 391

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. This will help you understand how well your post is ranking in Google. Measure Content’s Impact on Lead Qualification & Scoring.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Webbiquity

APRIL 18, 2024

These tasks take time away from the value we could potentially be adding in our business. This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). These enable businesses to prioritize and pursue the most promising leads.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing wins ROI.

Advertising Agencies 332

Advertising Agencies Advertisements Advertising Paid Search Agency 332

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 99

ROI Work Management Marketing Management Case Studies 99

Marketing Insider Group

OCTOBER 27, 2020

If you haven’t shifted to an all-in perspective on content, you’ll want to know about these proven ways that content supports sales and leads to higher profitability. Understanding that information is readily available also reinforces the need to produce content that ranks consistently. What Kind of ROI Can You Expect?

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

The Point

NOVEMBER 27, 2018

Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel. HS) How does Oktopost help companies capture engagement and ROI from organic social? (DK)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. The purpose of content marketing is to create brand awareness and generate quality leads. Establishing presence and credibility leads to new business opportunities and growth in sales. Quick Takeaways.

Marketing Budget Creation 301

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 301

Marketing Insider Group

FEBRUARY 22, 2023

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Not every piece of content can be solely for lead generation. Companies that provide customer value through content mapped to each stage, are able to show better business outcomes.

Top of Funnel 261

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 261

DealSignal

FEBRUARY 7, 2019

Case Study: How DealSignal Contact Discovery & Lead Enrichment Helped FloQast Increase its Total Audience 5x. Improving data quality drives Marketing ROI. FloQast’s Marketing leaders understand that if Sales can’t take action on the leads they generate, they’re not delivering any value.

Case Study 56

Case Study Case Studies Studies ROI 56

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Distribution. Optimization.

Marketing Automation Services 320

Marketing Automation Services Marketing Budget Paid Search Agency Service 320

Martech

SEPTEMBER 24, 2021

It helps organizations make better decisions for their customers and, in turn, increases ROI. A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. ” How to improve marketing ROI with clean data. Here’s a data-driven strategy for better understanding use cases.

De-duplication 138

De-duplication Marketing Automation Services ROI Aggregators 138

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). I firmly believe it’s a must for content marketers to showcase content’s value-add to management and internal stakeholders whenever and wherever possible. The value continues to grow this way!

ROI 91

ROI Effectiveness Planning Content Marketing 91

Only B2B

APRIL 3, 2024

You got it—Generating sales-qualified leads. According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. But how does it work?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Webbiquity

FEBRUARY 25, 2016

His blog’s search engine ranking improves by 15%. His ROI increased by 34%…. Think about it: if the above paragraph did not mention anything about Ned’s search engine ranking and ROI, would you still feel “compelled” to read it? This is the power of a simple Case Study. The Power of a Case Study.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Marketing Insider Group

OCTOBER 14, 2020

From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. You don’t need a large budget to rank organically or compete with big business. Committing to content marketing is a sound investment with much greater ROI than other tactics. They don’t continue to have value.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Before you quantify, you should understand more about content marketing ROI. Content marketing costs 62 percent less than traditional marketing and generates three times more leads.

Marketing Analytics Tools 341

Marketing Analytics Tools Content Marketing Work Management Marketing Management 341

Marketing Insider Group

FEBRUARY 24, 2021

It occurs when you develop high-quality content, but it seems near impossible to rank high on search engines. Businesses Realized the Value and Ramped up Production. The path became crowded because businesses realized that content marketing ROI was greater than the return on investment from ads. So, how did we get here?

Lead Ranking 287

Lead Ranking Lead Scoring CMS Development Content Marketing 287

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. This means e-commerce marketing enables them to become a customer from a mere visitor/lead. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing. E-commerce Marketing - Case Studies .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Marketing Insider Group

NOVEMBER 9, 2020

One of the areas with the biggest hit per the study is traditional ad spending. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing. In some cases, however, marketing spend is up. Keywords have considerable value for your content marketing efforts.

Marketing Budget 291

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 291

Act-On

NOVEMBER 15, 2023

Research finds that over half of organizations report higher-quality leads because they use personas. If you want more tips and examples, we wrote a complete guide about creating buyer personas that increase ROI. As a result, objections will be addressed before a lead hits the sales workflow. Consideration.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Brandpoint

DECEMBER 27, 2018

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. This post explains how you can turn your content into a lead-generating machine and see more meaningful results.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Martech

NOVEMBER 6, 2023

A low one might need refining your value proposition or reevaluating your target audience. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement. Lead-to-appointment rate This metric shows how effective is the communication between your team and potential clients.

Outreach 125

Outreach Email Marketing Optimization Lead Scoring 125

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. And this is even more apparent in the B2B buyer world.

Lead Ranking 69

Lead Ranking Marketing Qualified Leads MQL Lead Scoring 69

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. Overhyped case studies from huge firms that might raise sales.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Biznology

AUGUST 8, 2016

Here are 12 inspiring social media monitoring case studies. Within the week, 16 and 17 year-olds were given access to the app, showing the business value of quick responsiveness to customer feedback. Cisco reported they achieved 281% ROI through social listening. This boosted the ROI of their ads by using that image.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

seo.co

APRIL 19, 2023

In any case, it’s imperative to stand out. If you’re going to persuade new clients to enlist your services, you need to convince them of the value you bring. Don’t just pitch a new service; explain how that service is going to yield a positive ROI. Sometimes niching down may be exactly what you need. Valuable offers.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. And this is even more apparent in the B2B buyer world.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads MQL Lead Scoring 62

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. If you think about it, sales enablement is the easiest way to drive marketing ROI. Sara, New York.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166