Why the volume and quality of interactions with customers has to pass for social media ROI
Chris Koch
JANUARY 22, 2010
And I haven’t encountered anyone else who can either, have you? As with PR, perhaps all we can do is establish that social media was at least a guidepost along that narrow rocky path to a sale. We can more easily measure engagement in social media. In fact, we can do a lot of it for free. RSS+comments=VIP.
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