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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

And I haven’t encountered anyone else who can either, have you? As with PR, perhaps all we can do is establish that social media was at least a guidepost along that narrow rocky path to a sale. We can more easily measure engagement in social media. In fact, we can do a lot of it for free. RSS+comments=VIP.

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The Pros & Cons of LinkedIn Company Pages for Employee Advocacy

EveryoneSocial

And LinkedIn has done a great job finding ways for brands to improve their profile. Employees can share them as original posts on LinkedIn and Twitter. Besides being able to curate content posted on your company page, to new content like images and video, you can also include trending content from LinkedIn.

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The complete guide to online social listening

Sprout Social

Because we’re capable of learning more than ever by tracking our customers’ social behavior. Through social listening, you can answer these questions and so much more in an instant. Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. What products are people digging?

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Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. And, for those of you that aren't on twitter yet, where have you been? Join twitter. damphoux : @siriusdecisions "spam"begs to question what is spam to one might be a gem to another.

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Your corporate website needs to become a trap

Biznology

Well, you should, because you can’t expect someone who’s doing an initial reconnaissance of your work and services to necessarily remember to come back later when they’re to take the leap and hire someone. I can’t tell you how many of my blog posts were directly inspired by morning emails from Godin and Brogan.

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Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. And, for those of you that aren't on twitter yet, where have you been? Join twitter. damphoux : @siriusdecisions "spam"begs to question what is spam to one might be a gem to another.

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7 Effective Ecommerce Applications of Twitter

Hubspot

Twitter, the popular micro-blogging service, can be somewhat of a quagmire for marketers. Many have yet to really nail down the specific value that they can bring to consumers on Twitter as well as understand the methods they can use to engage with potential customers without drifting into the realm of SPAM.