BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Flag Emails with High Open Rate, No Clicks.

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

Porch Group Media

NOVEMBER 10, 2022

Table of Contents. Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. A/B testing can increase your email marketing ROI by as much as 37%. 77% of marketers say they use email to send personalized content to their subscribers. Email Usage.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

DECEMBER 7, 2022

We will see many companies looking for talent that can navigate and use both social media and email marketing so that they can cross-pollinate audiences and make sure that their email campaigns are planned in such a way that they go ‘viral’ and have a high level of consumption and engagement.”. Akshaya Dinesh, CEO, Spellbound.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Litmus

JULY 28, 2021

But, how email clients pull this content differs and depends on the email client itself and the subscriber’s inbox settings. Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs.

Click Rate 121

Click Rate Privacy Protection Paid Search Agency Open Rate 121

Litmus

JUNE 28, 2021

It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. That unnoticed, unresolved issue can reveal itself in unsettling symptoms: poor engagement, customer complaints, lost revenue, and more. Can you confidently mark each of these off? It can be fixed. Litmus Spam Testing. Sender Score.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Salesforce Marketing Cloud

APRIL 15, 2024

Hear from the experts How should you consider email open metrics? How can you make the most of your click data? Why is personalized content important? Positive email engagement can look different to different marketers. How should you consider email open metrics? What are the next steps for email engagement?

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. What will get your email opened, clicked on, and converting? How can you make your email stand out from the sea of emails in your subscribers’ inboxes? Use it to get your subscribers’ attention and your emails opened!

Open Rate 117

Open Rate Tips CAN-SPAM Click Rate 117

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. When it comes to technology, maturity can be a disadvantage. Click here to download!

Marketing Automation Services 139

Marketing Automation Services Enterprise Management Work Management Marketing Management 139

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How can you put this into practice?

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Litmus

JULY 20, 2021

When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. This is great because the better you can track, the better you can optimize. In turn, this can improve overall marketing effectiveness.

Webinar Metrics 136

Webinar Metrics Click Rate Deliverability Open Rate 136

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. If your emails aren’t successfully delivered to inboxes or are going directly to spam, your offers and content, regardless of how compelling, aren’t being received.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

Webinar Metrics 102

Webinar Metrics Email Marketing Deliverability Work Management 102

Scoop.it

NOVEMBER 3, 2022

You can use different tools to facilitate the segmentation strategy. Accordingly, you can then segment the people. You can target this list and encourage them to finish their shopping earlier. Plan a pre-holiday survey so that you can understand your subscribers better. Use attractive visuals or video content.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Litmus

JULY 7, 2021

Thankfully, most teams are at least aware of what’s on the horizon since 60% of email teams use a year-round content calendar, and 15% use one at least during peak seasons. If you have a few holiday email campaigns to manage, then the time you need to approve everything can start to wrack up. Can you feel it?

Planning 107

Planning Deliverability Privacy Protection Email Campaigns 107

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

Email Marketing 97

Email Marketing Deliverability Tips Work Management 97