Tony Zambito

APRIL 5, 2011

The new buyer experience economy has resulted in shifting the economic value of many sales and marketing tactics over the past couple of years.    What I mean is that some departments are charged with email marketing for example while others might be in charge of white papers as another example.    Why?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Planning 100

Tony Zambito

FEBRUARY 10, 2012

Many B2B Marketers today are faced with the daunting tasks of connecting with buyers in new ways and using new mediums that are still in infancy. The shelf-life expectancy of some of the new approaches is yet to be known; making investment and resource decisions for leaders in B2B Marketing a road filled with risks.

Lead Ranking 100

Lead Ranking B2B Marketing Buyer Personas B2B 100

Tony Zambito

JANUARY 3, 2016

72% of the respondent stated they were using buyer personas for content marketing and messaging while 45% stated they were using for assessing market challenges and problems, as well as, address overall marketing strategy – an increase from 28% the previous year. And, 80% of the respondents were from marketing.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Tony Zambito

JUNE 13, 2011

.  This, in fact, is creating a tension point between marketers and buyers today.    For years and yet still there has been an almost unstoppable inertia on the part of marketing and sales efforts towards affecting an immediate “action” on the part of buyers.    Organic. .    Organic. . 

Buyer Personas 100

Buyer Personas Peer-to-peer Planning Viral Marketing 100

Tony Zambito

MARCH 6, 2016

According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers. Myths Hurting B2B Marketing And Sales. The scarier notion is some may not even know it exists.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B B2B Sales 100

Tony Zambito

NOVEMBER 22, 2015

Each having distinct types of goals and goal-directed behaviors companies must address as they relate to innovation, marketing, sales, and customer experience. Organizations should strive to develop buyer personas , user personas, and customer personas. 3 – Customer Ecosystem.

Buyer Personas 100

Buyer Personas Lead Ranking Buy Research 100

Tony Zambito

MARCH 7, 2010

  Tactical operations related to marketing communications and product information focused on what to tell buyers, what not to tell buyers, and who was the deliverer of the information.   What has been ingrained in organizations is to “save the good stuff” for the sales call or the marketing campaign.   Why? .

Transparency 100

Transparency Buyer Personas Correlation Deliverability 100

Tony Zambito

JANUARY 25, 2010

  When it comes to finding the disruptive edge in B2B sales and marketing, understanding and leveraging buyer goals is paramount. Market Goals : whether stated implicitly or explicitly, the goals of the market are a driving force which, if not grasped, can lead to poor decisions in sales and marketing operations. .

Buyer Personas 100

Buyer Personas Lead Ranking Customer Satisfaction Correlation 100

Tony Zambito

MARCH 27, 2008

There are many VP Sales, Director of Sales, and Sales Managers who continue to rely on such selling tactics as "cold calling", "blitzes", "campaigns", and whatever "beat the bushes" tactics are in the 20th century bag of sales tools and tricks. So, what is needed?

Cold Calling 100

Cold Calling Sales Cycle Buying Cycle Work Management 100

Tony Zambito

APRIL 7, 2010

  Demands for sales force automation, marketing automation, social media platforms, content marketing platforms, lead generation programs, and much more presented with business case studies that appeal to the analytical side of business logic.   Adapt Strategies to Your Market. Image by DavidErickson via Flickr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buyer Personas Marketing Strategy 100

Tony Zambito

MARCH 15, 2010

  Similarly, CEO’s today need to have keen buyer insight into today’s markets and buyers.   Without it, it will be a struggle that results in wasted, and precious, dollars disappearing into the catcher’s mitt of campaigns and initiatives gone awry.   Not Always A Home Run.   This can certainly be true.

Buyer Personas 100

Buyer Personas Work Management Validation Marketing Management 100