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Programmatic advertising trends to watch in 2024

illumin

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. This share is still rising and in 2024 streaming will continue to make up a greater portion of advertisers’ video ad purchases.

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52 Gen Z Stats Marketers Need to Know in 2020

Hubspot

This means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, the ways we use social media, handle our finances, and purchase products are still slightly different. LinkedIn ). LinkedIn ). Think with Google ). The truth is -- kind of.

Stats 101
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Why Connected TV Advertising Is Key in Your Brand and Demand Strategy

Madison Logic

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Additionally, a whopping 71% of VPs and functional leaders spend more than four hours per week researching specific products and solutions when involved in a purchase decision.

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7 Benefits of Google AdWords to Grow Your Business Online

LeadSquared

So, after reading the previous chapter , you would think Google AdWords is pretty simple right? We’ll discuss that in another chapter, however for now, let’s discuss the benefits of Google Adwords as an advertising platform. Benefits of Google AdWords. Source: Google. You can sell more products online.

Adwords 52
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14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

Martech Advisor

It will be important to look intent based marketing to deeply understand customers behaviors and their intent to purchase. As more consumers cut the cord to cable, it is becoming harder to reach audiences with traditional brand-building ad campaigns. More and more homes are adopting Alexa, Siri and Google Home. ·Acquire

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The Ultimate Guide to Integrations and Why Your Business Needs Them

Hubspot

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

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Introducing ABM Connected TV

Madison Logic

Today’s buying committees are bigger and take longer to evaluate purchase decisions. In 2022, Nielsen reported that CTV outperformed cable and broadcast TV to become the dominant form of entertainment on U.S. According to joint research from Google and Bain & Co., Staying top of mind isn’t just about individual touchpoints.