Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. “There’s still nothing on Facebook that equates itself to the Super Bowl or a major live event,” said Steve Rubel, chief content strategist at the communications agency Edelman. Magna Global , Zenith , and eMarketer all predict it will happen sometime in 2017.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. Connected TV & OTT.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Contently

MARCH 28, 2018

Facebook has housed 360-degree video since 2015, but the format is new to Snapchat and may be a solution to some of its previous advertising concerns. App Annie tells us that the average consumer only uses nine apps per day , and a recent study by eMarketer found that 92 percent of respondents deleted apps if they showed technological issues.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. There will be 5.5 million by 2019.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Contently

SEPTEMBER 20, 2016

So while it might be nice to brag that your Facebook video got a million views, those views still don’t tell you how many people remembered the ad or decided they wanted to buy your product. Digital video is still a lot like cable. ” Specifically, Nielsen recommends first running a campaign in a big player across top sites.

ROI 60

ROI Paid Search Agency Video Marketing Ads 60

Content Standard

AUGUST 6, 2015

For example, brands might use mobile to deliver discount-oriented messages to moms who tend to make shopping decisions based on price, Shalini Gupta , vice president of customer success at Iris Mobile, told eMarketer. We’ll serve an offer that incentivizes her to come back and redeem it. ” The Lure of Low Cost.

Mobile Marketing 40

Mobile Marketing Cable Top of Funnel Emarketing 40

QuanticMind

JANUARY 3, 2019

But there were also some surprises in 2018 — like the fact that Amazon is emerging as a serious contender to the Google-Facebook duopoly in the digital ad space. Amazon Nips at the Heels of Google/Facebook Duopoly. The online retail giant once again made a name for itself this year after eMarketer projected it would gross $4.61

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40