Convince & Convert

SEPTEMBER 7, 2010

A tall order, to be certain. I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Ambal's Amusings

OCTOBER 12, 2009

Jonathan Kranz has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. Get Customers.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

MARCH 4, 2010

I'd rank the goals of blogging – or any communication – thusly, in order of priority. Thanks for the perspecttive. Content Blogging is and always be about content first, no matter what your goal.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 14, 2010

I think doing some “gathering&# before you go hunting is in order, in the marketing world – social or traditional. And in thinking of CRM and social media, it made sense to think of hunting as an approach. Is a “tag&# predictive of a result if you send the right message at the right time thru the right medium?

Social Media 124

Social Media Work Management Marketing Management Media 124

Online Marketing Institute

JUNE 15, 2009

Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. In order to break through the clutter of the ‘email black-hole’ we constructed personalized videos to pitch the video campaign. out of 5) Loading.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

JUNE 24, 2010

How many people watch one, then actually search online for product reviews before ordering? Or, as I suspect, how many order, are disappointed in the item, but don't write it up because, well, they got it from an infomercial and should have known better.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. link] Matt Social media isn’t really marketing. Be where your customers are.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? Will it be the hot new field of marketing and customer service?

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia? Good luck converting the masses !

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. I also think that there is a lot of potential in the often overlooked message board communities that existed well before both Facebook and Twitter.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

The ROI Guy

NOVEMBER 4, 2010

From the research, IDC indicates that vendors should invest in content, tools and support to help buyers proactively identify and frame their issues / opportunities and quantify the benefits and value of proposed solutions in order to prove contributions to growth, savings and bottom-line impact.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Convince & Convert

JUNE 7, 2010

RT @jaybaer: Delivering Happiness Delivers Indeed [link] [link] Connie Reece Ordering my copy.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 6, 2010

Ordered from most frequent publication to least, let’s assume that your program looks like this: • Twitter (5x/day) • Facebook (2x/day) • Blog (3x/week) • Email (1x/week) Create your own integrated frequency schedule to better understand how your outposts interrelate.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

JUNE 11, 2010

Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. While it's not ALWAYS true that good things happen to good people, in this case … it certainly is. is my vote.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). I completely agree that national companies need to establish a local voice in order to stay relevant. Historical data seemed more robust as well.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 28, 2010

That's right, when you open an account with us, you can simply place in your orders or inquire us for detail. [link] Replica Gucci Handbags Why settle for the expensive alternative when you can get designer knock off bags from OEBags at hundreds of dollars or LESS?

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

JULY 8, 2010

They must be explicitly invited into your home in order to enter. In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. Vampires have class. So too with email.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Hubspot

OCTOBER 17, 2014

Here''s what they shared with us -- use these tips both to keep order and stay sane. Planning out social media posts is time-consuming, so keeping track of it all with a content calendar can help cut down on time. "I 9) Organize your windows and tabs in a specific order every day. 1) Keep an updated content calendar.

Social Media 28

Social Media Organization Work Management Media 28

Online Marketing Institute

NOVEMBER 2, 2010

In a study of social media use conducted by Business.com last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies. One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%).

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 1, 2010

If you sent 200 pieces of direct mail, and got 6 orders you’d feel great about direct mail. The bottom line is that you need to EXPECT to fail in social media. Which is to say, the hot, new, trendy, “next big thing&# needs early excitement and overpromising in order to attract followers and get established.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. sahmreviews Awesome article.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. sahmreviews Awesome article.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Webbiquity

NOVEMBER 6, 2013

In order to create a framework to optimize web presence and online visibility, b2b marketers need to understand and capitalize on the connections between these different tactics. During the event, the company can use public relations tactics to meet with industry journalists and other influencers attending the show or conference.

B2B Sales 100

B2B Sales Lead Scoring Lead Ranking Research 100

Webbiquity

NOVEMBER 6, 2013

In order to create a framework to optimize web presence and online visibility, b2b marketers need to understand and capitalize on the connections between these different tactics. During the event, the company can use public relations tactics to meet with industry journalists and other influencers attending the show or conference.

B2B Sales 100

B2B Sales Lead Scoring Lead Ranking Research 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Here are the top items based on social signals. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. For centuries, publishers had an uneasy, co-dependent relationship with advertisers. What’s the point?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

AUGUST 25, 2010

Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. If I were Starbucks, I would get creative with the platform in all sorts of ways… imagine sitting at your table and ordering your drink/food from your laptop, and having it delivered?

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Online Marketing Institute

OCTOBER 31, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. Also check out Gist [link] – helps with seeing the connection between your various social networks in a dashboard setting. link] Mark Levy Great list Jay. Just a thought!

Social Media 40

Social Media Paid Content Tools Media 40

seo.co

DECEMBER 8, 2020

There are hundreds of factors that can affect your search rank, generally categorized as “on-site” factors (like design, UX, and content), and “off-site” factors (like external links, brand mentions, and social signals). Your descriptions should also be catchy, in order to improve click-through rates. Ready to learn more? On-site SEO.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

SnapApp

DECEMBER 14, 2016

to reach more people on the most popular social network that people spend the most time on. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. 2017 marketing needs to be even more creative and engaging in order to get attention. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. Companies should go into the RFP process looking for a partner, not an order-taker. I completely agree.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Do You Have the Guts to Expect Social Media Failure Online Community With Purpose and a Plan Why D.I.S. Hence, the ROI of social media. The fact that you’re in public relations?

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

JUNE 23, 2010

Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. Constant As crowdsourcing evolves, we’ve learned that initial efforts had a defined end date, and the vast majority of energy, buzz, and brand-love dissipated over a short stretch of time. We know better now.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. But I submit the face of US Airways should be Randy, not Sully.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it. Social networks are for exposure.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network.

Social Media 128

Social Media Media Paid Content Conference 128